Ed Richards, the chief executive of Ofcom which regulates television in the UK, told MPs that the amoount of home-grown children's programmes on British television was 'not as good as it would ideally be'.
Children watch too many imported children’s television programmes, according to the media regulator.
Ed Richards, the chief executive of media regulator Ofcom, told MPs that the amount of home-grown children’s programmes on British television was “not as good as it would ideally be”.
He told MPs on the Culture, Media and Sport committee: “It would a lot worse if you did not have the BBC and there was a complete vacuum and essentially we just had poor quality or exclusively imports of children’s programme from other countries.”
Mr Richards said it remained “absolutely essential” that the BBC was “seriously committed to original British children’s production.
He said: “The BBC is at its best when it is also being challenged by innovation, development, high quality programmes from other companies as well.