TV / ADVERTISING: Kids' TV faces new Net restrictions

Kids' TV faces new Net restrictions

Feds want to keep commercial Web site references out of children's programming, but some say the rules don't go far enough.

 

By Anne Broache - Staff Writer, CNET News.com - Published: January 24, 2007, 9:51 AM PST

 

CNN can promote its advertisement-laced online presence however it likes during broadcasts, but new federal rules mean TV channels like Nickelodeon that cater to children no longer enjoy the same freedom.

The Federal Communications Commission decreed that during shows geared toward children age 12 and under, cable and broadcast operators may not display addresses for Web sites that contain any links to commercial content. The rules took effect on January 2.

Never mind that recent visits to NickJr.com and Noggin.com, online properties of kid networks, turned up more advertisements for Tylenol cold medicine and Nissan minivans than for anything youth-targeted. And some child advocacy groups would argue that many kids' television shows amount to program-length commercials for the toys and edible goodies endorsed by their stars.

FULL ARTICLE AT http://news.com.com/Kids+TV+faces+new+Net+restrictions/2100-1028_3-6152910.html

_________________________________________

 

Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________

COMPETITIONS / CONTESTS:

"A World Fit for Children"

Looking for a way to make a difference? Create a one-minute video telling the world what young people think about the world they live in and how they're making a difference.

In honor of the 5th Anniversary of the Special Session for Children, UNICEF asks youth to look at the four priorities of the session's adopted agenda "Building a World Fit for Children":  Promoting healthy lives; Providing quality education; Protecting children against abuse, exploitation and violence; Combating HIV/AIDS.  How have these goals been achieved in your community?  What problems still exist in your communities? What suggestions do you have to fix these issues? What can be done to make the world better for children?

Express, Speak Out, Take Action.

Videos will be reviewed by a global panel of media professionals and displayed on the main UNICEF website. The winning video will be made available for broadcast around the world on The International Children's Day of Broadcasting, vodcast by UNICEF, featured on the UNICEF and Voices of Youth websites and honored at the PROMAX/BDA Conference in New York.

Criteria

• Videos must show that young people are aware of issues facing their communities and/or are taking action to make the world a better place. 
• Videos must capture the mission of Voices of Youth - to promote and protect every child's right to know more (Express), say more (Speak Out) and do more (Take Action) about the world they live in. 
• All videos must be exactly 1 minute long
• Participants must be below 25 years of age
• Submissions can be either by an individual or a group, and can be sponsored by an organization or corporation
• All videos should be free of copyright materials
• All videos must be received by March 30, 2007

How to submit your video

• Each video should be submitted with: your name(s), age(s), postal address, an email address (if possible), telephone number and title of the video. 
•  Videos must be submitted as compressed mpeg, avi or mov files via 
• Email (if under 4 mb) to: cschuepp@unicef.org.
•  Upload to server (if over 4mb) – contact cschuepp@unicef.org for server information
•  CD/DVD via regular mail to:
  
  Chris Schuepp
  Media Media Network Coordinator
  c/o European Centre for Media Competence
  Bergstrasse 8 / 11th floor
  D-45770 Marl
  Germany
  
• Short listed entries will be asked to submit master copies of broadcast quality via surface/air mail on a DVcam tape.

 

SOURCE: http://www.unicef.org/voy/takeaction/takeaction_3490.html

_________________________________________

 

Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________

ARTICLES: Should children watch news programs?

Should children watch news programs?

By Marcus Tavares


Alone or accompanied, children watch the main Brazilian news programs. Before them, the young public has access to a variety of information, contexts and realities that are not always easy to understand. Within the past few days, the TV news dedicated to cover the violence that swept São Paulo. Scenes of murders, rebellions and panic were broadcast all the time to inform and capture the attention of the population. Certainly children were part of this audience. But do children really need to follow such news coverage? To what extent such exposure favors understanding the facts? What consequences could this generate?

The questions are not so easy to be answered. Specialists in the areas of Communication, Education and Psychology say that to forbid access is not the most recommended solution. After all, what is presented is part of the world where the children live. Denying this access would be denying the knowledge of the actual reality. To Rosália Duarte, professor of the Department of Education of the Pontifical Catholic University of Rio de Janeiro (Puc-Rio), it would be more interesting if the broadcasters could produce news programs specific for the young audience, in which the information could be broadcast with the purpose and seriousness of a news program, but without the violence component featured in the current programs.

But, between the desirable and the possible these days, what to do? In Rosália´s opinion, it would make more sense if parents could watch the news with their children. Which, in practice, often occurs. Surveys reveal that children watch, more regularly, the night news programs and in the presence of their guardians. "It is at this time that families are generally reunited. It is the time when parents are home preparing dinner and interested in knowing what happened on that day. At that moment, the television news programs are the main source of information. Establishing a mediation between what the media displays and what the child sees, understands and assimilates is, therefore, essential and recommended. In case children watch the news without the presence of the parents, I believe that they should talk to them later, ask what they watched. A survey made in Europe affirms that the mother is the main mediator between television and the child", she affirms.

FULL TEXT AT http://www.multirio.rj.gov.br/portal/riomidia/rm_materia_conteudo.asp?idioma=2&idMenu=3&v_nome_area=Mat%E9rias&label=News&v_id_conteudo=66975

_________________________________________

 

Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________

COMPETITIONS: Filmaka Short Film Contest

Filmmakers from around the world have submitted their short films for
Contest 1 on Filmaka.com http://filmaka.com/ - a rolling online competition
where the top filmmaker will receive a feature film deal. The top 15
filmmakers for Contest 1 will be announced soon, and will each win $500,
plus $1000 to make another short film. Meanwhile, our second contest has
been announced and films are being accepted until January 29th.

Actors Colin Firth & Bill Pullman, directors Werner Herzog, Neil LaBute,
John Madden, Paul Schrader, and Wim Wenders, as well as other top producers
and financers in the film business are all on our jury panel, and together
with other members of Filmaka.com will decide on who will win a deal with us
to make their feature film.

Sign up to vote on your favorite films and help someone win a feature film
contract from Filmaka.com http://filmaka.com/ . And if you think you can
compete, submit a short between 1-3 minutes for our second contest and see
if you have what it takes to win!

Filmaka.com is accepting submissions worldwide in any language - enter
Contest 2 and submit your short by January 29th.

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites
linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
_________________________________________

RESOURCES: Media Education Kit published by UNESCO

Media Education Kit published by UNESCO

03-01-2007 (Paris)

"Media Education: A Kit for Teachers, Students, Parents and Professionals" has been published in English and French by UNESCO. The kit is partly a product of the MENTOR project initiated by UNESCO and supported by the European Commission. What should Media education be like? Who should provide it? How should it be included in a curriculum? Beyond schools, do families have a say in the matter? Can professionals be involved and how? What strategies can the public adopt to deal with the benefits and the limitations of media? These are some of the questions addressed by the kit. It proposes a prototype of media education curriculum for the basic qualification of secondary school teachers, but it also extends its modular approach and key concepts (production, language, representation, public) to adults outside the school system, be they parent, media professional or decision-maker. In addition to a teachers' manual and accompanying students' handbook, the kit also contains a manual for parents as well as a handbook on ethical relations with professionals and one on internet literacy. SOURCE AND LINKS TO FREE DOWNLOAD IN ENGLISH AND FRENCH:   http://portal.unesco.org/ci/en/ev.php-URL_ID=23714&URL_DO=DO_TOPIC&URL_SECTION=201.html

_________________________________________

 

Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

 

The YPMN is supported by UNICEF and hosted by the ECMC.

 

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________