January 31, 2005

ARTICLES: Reaching teens and young adults in the Middle East

Reaching teens and young adults in the Middle East

Ranging from preteens to mid 20s and currently accounting for nearly half the Arab World Population (often called Generation-Y). This segment is easily the most diverse and socially tolerant generation yet.

They're also widely considered as one of the most educated and media savvy. Having grown up in a technology rich environment, one in which many have been immersed their entire lives, it is not surprising that studies are showing that they spend more time on mobile phones and surfing the Internet each week than watching TV and reading magazines.

A media consumption disparity only widening as time progresses.

Naturally, there is a wealth of brands in the region trying to appeal to this evasive audience and these marketers are doing everything they can to get their share of the spends they control. But as many marketers are quickly finding, it isn't as easy as it appears.

Consumer studies show generation-Y consumers are increasingly skeptical of "packaged" ad messages showing infinitely more ad savvy then their predecessors. Instead, it appears they take their cues from celebrities and their peers.

To further exasperate matters, media consumption is further fragmenting. More options require more analysis on the part of brand marketers and media planners in this region. Gone are the days when media planners could penetrate an audience through the 30-second TV spot.

But then again this should come as no surprise to us as TV in this region has been highly fragmented for quite some time right?

Instead, Marketers need to take their cues from these finicky and skeptical consumers themselves, and hence have little choice but to reevaluate their advertising and marketing techniques. Media is moving faster now then it ever has before and consumer insights that applied 4 years ago just don't apply today.

Increasingly brands see the answer in putting their budgets into new areas such event marketing with hopes for success. Others, quite logically, are going digital.

But the issue now becomes one of knowing where to advertise once they get there. This of course is a never-ending challenge. What types of sites do these consumers frequent, and are they ones with which you should associate your brand? These sorts of questions may plague marketers, but they're not without answers.

Here are a few tips:

Target interests through Search
Search Engines such as Google and Yahoo! experience millions of Internet searches every single day across the Middle East. Teens are online searching for their favorite celebrities, video games, music and movies; subjects of near obsessive interest with this segment.

This of course opens up a wealth of opportunities for brands wanting to piggy back on the fanaticism. Search can offer your brand with creative and cost effective ad products enabling ad exposure when users search for keywords you pre-specify or even fulfill pre-determined behaviors online.

When you add the fact that search is a performance based media buy, then you really have something effective. No wonder it's the fastest growing media buy in the world.

Entertainment and Music Sites
There are a number of virtual communities in the region based around specific entertainment based content. One strong proponent, Maktoob.com is perhaps the world's biggest community of Arabs aged between 16-26.

Maktoob offers numerous sub-channels centered around interests targeting this demographic. Co-branded sections such as 'Snickers football', 'Twix Melodies' and 'Shuftak' dedicate virtual space to these high interest subjects.

With its focus on interactivity, Maktoob advertisers are offered plenty of opportunities to connect with the audience via quizzes, games, and interactive features that showcase their products.

As far as this youth segment is concerned, music online is king. Sites such as 6arab.com and Mazika.com feature the leading Arab singers and mp3 downloads and are attracting the Arab youth audiences in droves. If you are looking for a more diverse group, then sites like mumtazz.com and timeoutdubai.com are certainly worth investigating.

For marketers opting for portal placements, a viral marketing feature should be top of mind. Jupiter Research recently found in its report "younger consumers are more apt to share online info -- including marketing info -- with others online." Researchers have named "buzz" and word-of-mouth marketing important to this segment.

Think Chat
If there is one thing that brings generation-Y consumers online in this region, then it is the ability to connect with others through the net. This becomes even more significant when regional sensibilities and conservatism is thrown into the equation.

Youth segments in this region are spending countless hours in chat rooms and on forums, discussing anything from relationships to religion. It doesn't take a genius to figure out that this may provide a brand with a captive environment to build the brand.

Finally there's this little channel we the industry often refer to as 'Out-of-Browser' advertising or more commonly known as Instant chat. Instant chat's introduction caused a near revolution across both teenagers and adults alike.

Currently over 1.5 million consumers within the Middle East log-in to MSN Messenger every day and this provides a couple choice advertising options complete with high interactivity averages. Compare the size of this audience with any regional newspaper circulation and it becomes clear that online has progressed beyond the niche reach that marketers often attribute to it.

SOURCE: http://www.ameinfo.com/news/Detailed/52937.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________

PEOPLE: Samira Makhmalbaf (IRAN)

Samira Makhmalbaf

When Samira Makhmalbaf made The Apple (1998) at age 17, about Tehran sisters held captive at home by their fiercely patriarchal dad, skeptics speculated that Samira's father, Mohsen Makhmalbaf, had directed the precocious documentary. The famous Irani filmmaker is credited with the story, and with the editing, so wasn't The Apple, in truth, a film by Mohsen Makhmalbaf?

It wasn't, and neither is Blackboards, talented Samira Makhmalbaf's second picture, a narrative feature, which premiered at Cannes in the year 2000, when the director was 20. Mohsen is credited as executive producer, co-screenwriter, and editor. But once again, Samira is the auteur, the person who was behind the camera during the grueling, dangerous shoot in the high mountains of Kurdistan, along the Irani-Iraqi border. That's where the once-warring countries (1980-87) clashed by night, and where Saddam Hussein tried to destroy the Kurd populace with ghastly chemical weapons. For the three months filming Blackboards, Samira was alone there. Without Makhmalbaf family. Without a phone conversation to Tehran.

The start:
"I was traveling around Iran searching for a story and location that would really move me," she explained at Cannes 2000, when Blackboards played in Official Competition. "During a stay in Kurdistan with my father, we found little topics, little stories, and I preferred this story: about the journey of teachers with blackboards on their backs as they traveled Kurdistan. My father gave me the outline of the story, and I drew up the screenplay as we went along."

The Kurdish-speaking characters in Makhmalbaf's movie-impoverished teachers and youthful smugglers- shuttle back and forth between Iran and Iraq, with threatening helicopters overhead. Is it intentional that, in certain scenes, it's difficult to identify the nationality of those plaguing the Kurds?

"I didn't want to be too specific about any country or region," Makhmalbaf agreed."It's a rather surrealistic film, with the bombings as a bad dream, a nightmare, I imagined in my head. So it is hard to tell who is responsible, Iraq or Iran. But the problem isn't just war between Iran and Iraq. It goes back to former kings and former politicians. Today we have inherited their legacy.

"The issues of smuggling, of people without homes, I could have made in other Iranian provinces. However, I couldn't make a film about Kurdistan without talking about chemical bombings, the human side of war. I was obliged to go every day with the cast two hours to the frontier. My crew would say, 'We don't want to go to the Iraqi border. We can shoot here.' But I wanted to be impregnated by the energy of a border city, Halabcheh, which had been bombed in chemical warfare."

Many of those in the cast are citizenry from Halabceh; one actor is professional, Behnaz Jafari, the sole female in Blackboards. Mahkmalbaf: "I liked the contrast between one woman and a whole group of men. Since women are so ignored in Iran, I wanted to give special value to this woman character, a young widow with a child. One day, I saw a woman going from one village to another, depressed because she had lost her husband, carrying water in a kettle. My actress was inspired by this woman, who was a bit deranged.

"Originally, an actor was cast as the primary teacher. One day he talked to me: could I fire him? The person who now plays the part [Said Mohamadi] came to me spontaneously. For the role of the father, I opted for a well-known Irani professional. As others were natural, he stood out. He was too exaggerated. I found myself with a dilemma. How to blend his acting with the others? He solved the problem himself: 'I'm going. Take someone else.' I chose instead this old man. His skin, his pain, showed all the right information.

"Using such non-actors was both difficult and easy. It was easy in that the people were not as complicated as urban actors. They knew nothing about the sixth art. Many had seen no films at all. Less than a year ago, they still had no electricity.

"It was difficult because they would stop working for prayers, for local feasts. I told them they couldn't, they wouldn't listen to me. In order to encourage them, I had to set an example. I had to go into icy waters, and I climbed mountains, but not out of machismo. They would do it if I, a woman, did it first."

A postscript: The New York Times on December 5, 2002, announced that Makhmalbaf, now 22, is directing "the first feature film to be made in Afghanistan since the fall of the Taliban." The untitled work is "a story of a women's dreams in a changing society."

GERALD PEARY
(January, 2003)

SOURCE: http://www.geraldpeary.com/interviews/mno/makhmalbaf-samira.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

ARTICLES: Iraqi girl Sara describes her family's preparations for the elections (Voices of Youth Digital Diaries)

Voices of Youth Digital Diaries

28 January 2005: A young Iraqi girl Sara describes her family?s preparations for the coming elections

Sara returns to tell us more about the tough choices her family has made on the eve of Iraq?s election, in her second digital diary for UNICEF Voices of Youth and UNICEF Radio.

Voices of Youth Digital Diaries are all about young people who want to know more?do more?and say more about the world. Our goal is to amplify their voices by inviting the world?s children to share UNICEF?s electronic podium. These reports are first-person/eyewitness accounts by young people from around the world.

AMMAN / NEW YORK 28 January 2005 - With the situation in Iraq on the eve of the elections growing worse each day, 17-year old Sara and her mother and brother have temporarily left Iraq for the neighboring nation of Jordan. In Baghdad, Sara and her family faced rising violence, a lack of electricity and water, and a strict curfew imposed on Baghdad residents.

Sara told us back in October about her return to school after the official end of the war, and now she reports again, about her thoughts on the violence in Iraq, her fears about her father who stayed behind, her experiences in traveling over the border to Jordan, and her hopes for the future of her country.

Since they left last week, things have deteriorated in Baghdad. ?The situation is no good at all,? she says. ?My father told me there has been no electricity for sixty hours. There has also been no water since they bombed the main pipes that give water to the entire city.?

Jordan is close, and many Iraqis have fled there. ?There are over a half a million Iraqis here,? Sara says. ?It took us about 21 hours to reach here because the borders were crowded. All of the Iraqis were traveling after the exams finished.?

Sara?s father stayed behind in Baghdad to make sure nothing happened to their home. He has been debating whether or not to vote on election day this weekend. ?He wanted to, but we told him, no,? Sara says. ?He will risk his life is he votes.?

Sara herself has become more cynical about the election, and about how soon things can improve in Iraq. She expects it will take around ten years to repair the country to the way it was before the war. ?War was not justified. There is no good justification for war. What is it for? For democracy? For freedom? What freedom? I can?t even step out of my house.?

Sara and her family will return to Iraq next week, so that she can return to school after the mid-year holidays.

Listen to Sara?s story, and other Voices of Youth Digital Diaries, at UNICEF Radio.

SOURCE: http://www.unicef.org/people/people_24984.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

ARTICLES: The best of cyber-friends Computers, video games, TV take place of real playmates

The best of cyber-friends Computers, video games, TV take place of real playmates

By Carrie Saldo - Berkshire Eagle Staff

Parents may no longer have to answer the age-old question, "Can Bobby come over and play?" On-screen media -- television, video games and computers -- could be their children's new best friend.

Morris Elementary School adjustment counselor Donna Weber says she has noticed a change in students entering elementary school over the past five years.

"They play by themselves a lot more than students used to," said Weber, who has worked at Morris for 12 years.

The children play alone -- primarily with video and computer games and watching television -- so much that it makes it difficult when it comes time for them to function in a group, she said.

Two hours a day on-screen

According to the organization Common Sense Media, children 6 and younger spend as much time daily consuming on-screen media as they do playing outside -- about two hours a day.

Also, children in general spend more time watching television than any other activity except sleep, according to the Parents Television Council.

Many Web sites are devoted to the effects of on-screen media on children and offer advice for parents about how to talk to their children about their use of computers, video games and television.

The Public Broadcasting Service encourages parents to make television watching an active event by asking children about what they saw and heard.

PBS suggests parents record programs for children to watch at a later date so that parents can pause the program to ask children "why" or "how" questions. If the program is not prerecorded, ask those questions during commercials, PBS suggests.

Sample questions on the PBS Web site were, "I wonder why the writer had the actor say that?" And "Did you notice that the scary music started to play just then?"

PBS also advised parents to remind children that the images on television are created by people, and to suggest a child take some photographs, draw or paint something from their imagination.

Williamstown Elementary School Principal Stephen Johnson said television and interacting with other media may be a way to bring children together.

"They may do it by themselves, but it does generate group activity," said Johnson. "It can give the children common interests."

Johnson said he has discussed the pluses and minuses of playing video or computer games and television viewing with six teachers at the school. They reported to him that children will often discuss the common interests or experiences, including those that are on-screen.

However, Johnson also said parents need to help students find a balance of indoor and outdoor activities. If they do not, he said, studies have shown too much sedentary time can cause problems with maintaining a healthy weight.

"When they are inside playing [these games], they are not physically active," he said. "They need to have a balance."

Ann Marie Carpenter, school adjustment counselor unit leader for the Pittsfield Public Schools, said she has noticed changes in children's social skills development largely because of a change in their environment.

"In the past, kids had more opportunity to just be out there playing," she said. "But kids are now more involved with structured, adult-supervised play."

Carrie Saldo can be reached at csaldo@berkshireeagle.com or at (413) 528-3660.

SOURCE: http://www.berkshireeagle.com/Stories/0,1413,101~7514~2681826,00.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 28, 2005

ARTICLES: Hopping mad - An animated bunny aimed at teaching children tolerance has raised the ire of US conservatives

Hopping mad - By Suzanne Goldenberg
Washington - January 29, 2005

An animated bunny aimed at teaching children tolerance has raised the ire of US conservatives.

To the untrained eye, Buster is just a bunny, a seemingly innocuous cartoon character on American educational television.

Each week the animated rabbit puts on his red backpack and runners to visit a slice of real America - dropping in on a native Indian reservation in Wyoming and a family of nine living in a caravan in Virginia - he then sends a video postcard to his friends.

The series, designed to show the diversity of the modern family to primary school children, is produced with $US100 million ($A129 million) of federal funding by the public television network PBS. It has a mandate to promote tolerance.

But one day Buster Baxter visited a farm in Vermont to learn about harvesting maple syrup. His hosts on Sugartime! were a lesbian couple and their children. Although the parents remained in the background - as they do in all of Buster's travels - their very appearance on children's TV was too much for US Education Secretary, Margaret Spelling.

She wrote to the president of PBS this week, saying: "Many parents would not want their young children exposed to the lifestyles portrayed in the episode."

She also asked the network to return federal funds used to make the offending episode, adding: "Congress' and the department's purpose in funding this programming certainly was not to introduce this kind of subject matter to children, particularly through the powerful and intimate medium of television."

PBS withdrew the offending episode but the Boston station that produced it said it would be available to broadcasters.

The proposed bunny ban comes on the heels of a move by conservative Christian groups in the US against SpongeBob SquarePants, a children's cartoon character who, they claim, is spearheading an insidious campaign to spread homosexuality among children.

Dr James Dobson, founder of Focus on the Family, has accused SpongeBob's creators of enlisting him in a "pro-homosexual video". The makers of the video planned to send it to thousands of primary schools to promote a "tolerance pledge" that includes tolerance for differences of "sexual identity".

SpongeBob is already an apparent gay icon supposedly because he holds hands with his sidekick, Patrick.

- Guardian, New York Times

SOURCE: http://www.theage.com.au/news/TV--Radio/Hopping-mad/2005/01/28/1106850107245.html#

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

PUBLICATIONS: Children and the media - Influence of Computer Games on Children

SOURCE: CRINMAIL 647

***************************************************************

- CHILDREN AND THE MEDIA: Influence of Computer Games on Children
[publication]

In the debate on children, youth and computer games, the question of whether
computer games are harmful is often posed. The answers provided are many and
varying, making it easy to interpret the research results as contradictory.
With an aim to clarify and bring some order to the area, the Danish Media
Council for Children and Young People has conducted an investigation that
provides some insight into children's and young people's use of computer
games.

The International Clearinghouse for Children, Youth and Media considered the
report to be of interest to a wider audience and sought collaboration with
the Danish Media Council for Children and Young People concerning publishing
of the report. The authors, Simon Egenfeldt-Nielsen and Jonas Heide Smith,
have done some revising and updating of the report, which is now available
in English. It is hoped that the report will contribute to clarification in
the debate on computer games and inspire further research in the area. The
original report Forskningsnotat om computerspil og skadelighed (2003) is
available at www.medieraadet.dk.

For more information, contact:
Catharina Bucht, Information Co-ordinator
Nordicom, Göteborg University
Box 713, SE 405 30 Göteborg, Sweden
Tel: + 46 31 773 49 53; Fax: + 46 31 773 46 55
Email: clearinghouse@nordicom.gu.se
Website: http://www.nordicom.gu.se

Visit: http://www.crin.org/resources/infoDetail.asp?ID=5035

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites
linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
_________________________________________

January 27, 2005

EVENTS / OPPORTUNITIES: Amandusfestival - Film competition for children and young adults (SWEDEN & NORWAY)

Amandusfestival - Film competition for children and young adults

In 2005 the Film Institutes in Sweden and Norway invite to a film competition on the occasion of commemoration of 100 years since the union between Sweden and Norway was dissolved. Â?Seen by the neighbour Â? make a film of a joke about NorwayÂ? (Â?Sett av grannen Â? filma en norgehistoriaÂ?) is open for children and young people under the age of 20 years. The deadline for entries is February 10th 2005. Further information about the competition, entry forms and the programme of the festival is available at the website.

Date 14-03-2005 until 14-03-2005

Website http://www.nfi.no/naboen

SOURCE: http://valhalla.norden.org/calender/dec02/en

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

EVENTS: A 'Young People Now' conference & The European Union Approach to Culture Seminar

23 February 2005
Green Paper for Youth ? from consultation to legislation
A Â?Young People NowÂ? conference
London, UK
This event will examine the implications of the GovernmentÂ?s green paper for youth as it undergoes a period of consultation before moving towards its white paper stage. Delegate will be able to question those who are putting the [paper together, hear feedback from key youth work professionals and make their own voices heard.
For further information please contact Mary Brown on +44 20 8267 4011 or email mary.brown@haynet.com

7 March 2005
The European Union Approach to Culture
London, UK
Despite some successful programmes specifically supporting culture, there is a feeling that the reluctance of the member states to allow the EU to interfere in culture has meant missed opportunities and a limited vision. This seminar will explore the background and context for the EUÂ?s stance on culture and the current state of change as well as the implications for culture in the UK.
For further information please contact Christine Wiggins on Christine@euclid.info

SOURCE: Interchanges newsletter - No. 19 - 27 january 2005 - mailto:info@creativecommunities.org.uk
___________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

RESOURCES: CML MediaLit KitT

"From the clock radio that wakes us up in the morning until we fall asleep
watching the late night talk show, we are exposed to hundreds - even
thousands - of images and ideas not only from television but now also from
newspaper headlines, magazine covers, movies, websites, video games and
billboards. Media no longer just shape our culture. . . they ARE our
culture." (Media&Values #57)

http://www.medialit.org/pdf/mlk_orientationguide.pdf

Like a map for a journey, the CML MediaLit KitT provides a path for
navigating our global media culture. It gives a vision of where to go, and
how to get around by providing a basic framework and communications package
that gathers and articulates the key components of an inquiry-based media
literacy education. Based on credible theoretical foundations, the MediaLit
KitT reflects CML's philosophy of empowerment through education.
CML is making the MediaLit KitT easily available for others with several
complementary tools:

a.. A collection of FREE handouts in PDF file format, both black and white
and color versions
b.. A series of eight laminated color posters for purchase that are
suitable for display in classrooms, libraries, homes and community settings.
c.. A free 25-page Orientation Guide providing a "guided tour" of the
media literacy process for teachers, curriculum designers and those who want
to integrate media literacy into an educational setting. It is available
FREE on this website.

The MediaLit KitT provides teachers, parents and community leaders with
easy-to-access tools that can change the way media are used and viewed, and
promote life-long learning through the use of the media literacy process.
The MediaLit KitT framework is embedded in all CML's current work in
leadership, training and educational resources.

HOMEPAGE: http://www.medialit.org/
_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites
linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
_________________________________________

RESEARCH: Children: The new media consumer in Madagascar

Now available on the MAGIC website - www.unicef.org/magic

Les moyens de communication - Enquete d'audience
Children: The new media consumer in Madagascar
The study, launched in November 2004 by the Minister of Communication and the National Statistics Institute, reveals that 76% of all households in the country listen to the radio; 32 percent watch TV and 27 percent read newspapers. The study also pointed to the fact that village meetings remain the first source of information for most people and that children, surprise, surprise, listen to the radio as well! The study, technically and financially supported by UNICEF, was conducted in 13 sites in the country, amongst some 10,000 households.

FULL REPORT IN FRENCH (pdf - 618 KB) - http://www.unicef.org/magic/resources/madagascar_audience_research.pdf

___________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 26, 2005

OPPORTUNITIES: CinemaForTolerance

SOURCE: http://www.cinemafortolerance.org/grants.htm

Grants are made for production, completion and promotion/marketing costs for exceptional projects of narrative, documentary, short and animated films with a distinctive tolerance theme.

CT accepts applications from filmmakers in the U.S. and from around the world. Projects may be submitted by filmmakers, project directors and sponsors, as well as by funding sources. Applicants must have creative and budgetary control over the proposed project.

There is no quota on the number of grants we give per year. Grants generally range from $10,000 to $50,000.

We require that applicants demonstrate that they not only have vision but also know the craft of making a film and they can see it through to the end. Each application should include a one-page synopsis of a project; a financing, production and distribution plan; full personal biography (1000 words maximum) citing applicant?s participation in the film industry, along with full titles of past films/videos that the applicant has worked on, including the length of the work, where exhibited, the specific role performed by the applicant, and the names and qualifications of people involved with the project. Of course, it should also include the project budget. We do expect proposals to be clearly written and word processed. All documents must be in English.

We accept applications on an on-going basis. In other words, we have no deadlines. The initial round of review is done within four to six weeks of receipt of a complete application. At that point, applicants will be notified whether their projects have been declined or accepted for review by our Selection Committee. The best projects are then presented to the Board of Trustees for final decision. The Board of Trustees meets four times a year.

The funds must be used within twelve months of our awarding the grant. There are also requirements on reporting on how monies are used?usually an interim report six months after the award date, and a final report one year after. CT may assign a curator to a particular project in order to assist a filmmaker.

Organizations and filmmakers may submit as many film and video projects as they wish, but a separate submission form must be completed for each project.

All projects should be properly copyrighted prior to submission. Submitted materials will not be returned to applicants. Do not submit original materials.

The Board of Trustees reserves the right to invite any filmmaker to submit a project.

We charge no submission fee and encourage filmmakers of all backgrounds, interests and obsessions to submit their work.

YOUR PROJECT SUBMISSION PACKAGE SHOULD INCLUDE:

One -page synopsis of a project;

Submission Release Form. This submission release must be signed and enclosed with your submission. Download here;

Financing, production and distribution plan;

Project Budget;

Full personal biography (1000 words maximum) citing applicant?s participation in the film industry, along with full titles of past films/videos that the applicant has worked on, including the length of the work, where exhibited, the specific role performed by the applicant, and the names and qualifications of people involved with the project. In case the project is submitted by a group of people, or a corporate entity, full personal biography of each person involved and full corporate information, including certificate of good standing, current balance sheet and the most recent income tax return is required;

Applicant?s telephone, fax and e-mail address (required);

A Self-Addressed Stamped Envelope in order to receive an official response to your submission (USA only). All foreign applicants will be notified via e-mail, fax or phone.

Mailing address: CT, 11 Brook Dr., Ocean, NJ 07712, USA

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

OPPORTUNITIES: Join YDC Session 2005 - Call for Participation

Join YDC Session 2005 - Call for Participation

The session 2005 of the UNESCO Young Digital Creators (YDC) is to be launched early next year with the following three programmes:

The Sound of our Water
Creating water soundscapes with digital sound.
http://unesco.uiah.fi/water

Youth Creating and Communicating on HIV/AIDS
Expressing oneself and reacting to HIV/AIDS issues via multimedia.
http://digiarts-hiv-unesco.org/

Scenes and Sounds of my City
Digitally audio-visualizing the past, present and future of urban environment.
http://portal.unesco.org/culture/en/ev.php@URL_ID=18446&URL_DO=DO_TOPIC&URL_SECTION=201.html

How to participate

Rules of Participation:
- 5 to 15 participating students (12-18 years old) per school/centre/club
- Teachers/local moderators with basic computer skills and dealing with the subjects of art, music, natural sciences, languages, history, geography, philosophy or ethics, etc
- Basic equipment 2-5 computers per school/centre with internet connection

Registration:
The school/centre will have to send the Registration Form to:
Doyun Lee (UNESCO YDC coordinator)
digiarts@unesco.org
tel: 33 1 45 68 43 72
fax: 33 1 45 68 55 89

Presentation of Artworks:
The artworks, created by the young participants during session 2005, are to be exhibited and performed through international events such as:
- Ars Electronica (September 2005, Linz, Austria)
- Competition ?Young Digital Creators Prize? at Computer Space (October 2005, Sofia, Bulgaria)
- World Summit on Information Society 2005 (November 2005, Tunisia)

SOURCE: http://portal.unesco.org/culture/en/ev.php-URL_ID=19463&URL_DO=DO_TOPIC&URL_SECTION=201.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 25, 2005

RESOURCES / OPPORTUNITIES: World Bank Computer Donation Program

International Program Just Announced

The World Bank Computer Donation Program has now been announced for
locations outside the U.S. Nonprofit or Non-Governmental organizations
located outside the U.S. which meet the program guidelines, should review
the list of participating locations and complete an application.

PENTIUM III COMPUTERS
There will be a total of over 4,300 computers available for pick-up in over
one hundred countries around the world. Contact Stephanie Wilson or visit
our website at www.giftsinkind.org/worldbank.asp for more information, such
as the list of countries and an application for the in-country donations.
These donations must be distributed to people in need in developing
countries. The donor's local offices will also review the applications to
select in country recipients.
GX150 P3 933/133LOW-PROFILE with:

- 256MB RAM IN 2 DIMMs
- 20GB HDD
- 900 Mghz Processor
- 3.5" 1.44MB FDD
- 12X DVD-ROM
- MS WIN2K PRO (Windows 2000 Professional operating system)
- MOUSE PAD
- MS INTELLIMOUSE
- SPACESAVER QUIETKEY KEYBOARD
- STANDARD POWER CHORD
-17" Ultrascan and Trinitron Monitor

For more information, please contact Gifts In Kind International at 1+(703)
836-2121 or via email at productdonations@giftsinkind.org.

To find out what the application status is in your country, go to:
http://www.giftsinkind.org/worldbank_east_central_asia.asp

SOURCE: http://www.giftsinkind.org/programs/default.asp and
http://www.giftsinkind.org/efliers/resourceupdate.htm
_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites
linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
_________________________________________

NEWS: Journalists-in-training launch online newspaper (Moldova)

Jan 24, 2005

Six Moldovan college students have launched their own online newspaper after taking a recent journalism course.

The newspaper, named Our Voice, is at http://ourvoice.go.ro/. The site is the collaborative effort of six students in their third year of journalism school at Moldova State University.

The students launched the site after taking ?Professional Techniques of Journalism,? a course taught by Patricia McCracken, a veteran journalist, trainer, and former Knight International Press Fellow. McCracken, an American, was a Knight fellow in 1995 in Czech Republic, Romania and Slovakia, and again in 2003 in Moldova.

The contributors to Our Voice are Dina Anghelenici, Alina Birladeanu, Larisa Durbala, Mihaela Gilca, Olga Leca and Cristina Simon. Their articles cover issues such as early marriage, the Moldovan census, and abandoned children.

Knight International Press Fellowship program: http://www.knight-international.org/.

SOURCE: http://www.ijnet.org/FE_Article/newsarticle.asp?Terms=children&UILang=1&CId=271510&CIdLang=1

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

NEWS: Community Radio Broadcasters Gathered in the Philippines

Community Radio Broadcasters Gathered in the Philippines
24-01-2005 (UNESCO New Delhi)

"Radio cannot be replaced as the main media tool for development," said Florangel Rosario Braid in her opening address at a National Convention on Community Radio held in the Philippines between January 17 and 23. Ms Braid is reputed journalist, communication scholar and the Chair of the Communication Committee of the UNESCO National Commission for the Philippines.

"Where the Tambuli and other community radios are functioning, they have been instrumental in supporting local development programmes in remote areas. They are the voice of the people," Ms Braid continued, crediting the support of UNESCO's International Programme for the Development of Communication. "You have shown that community radio is sustainable. To create impact we must make linkages."

Some thirty-five community radio broadcasters and advocates came together for six days of discussions and practical workshops on the convention's theme of ?Emerging Roles of Community Radio in Bridging Informational, Educational and Technological Divides?.

There are now over forty-five community radios in the Philippines working for local development, community empowerment and issues like environmental protection. Since the early 1990s the Tambuli Foundation has facilitated the establishment of twenty-one stations. Tambuli was awarded UNESCO's Prize for Rural Communication in 1996.

Since 2000, Notre Dame Foundation has been working in Mindanao region in the south of the country assisting thirteen communities to date to start their own radios with a special focus on gender and peace. Another fourteen community stations have been started in different areas of the country with the support of UNICEF with a strong focus on promoting the rights of children.

The National Convention was organized by the Tambuli Foundation in association with the University of the Philippines and Pampanga Agricultural College and UNESCO.

"This is the first meeting bringing together radios from all the three networks," explained Louie Tabing, Tambuli's director and one of Asia's leading community radio specialists. "The idea is to get people together, forge collaboration among all the radios and address the need to advance to new opportunities, particularly in educational field and how community radio can take advantage of new technologies."

The convention will lead to the creation of new models to run educational content on community radios and to the establishment of community multimedia centres in the Philippines. Community multimedia centres combine traditional media like community radio with new information and communication technologies such as computers, internet and mobile telephony.

Through UNESCO's global programme on community multimedia centres, CMCs have been established in Bangladesh, Bhutan, India, Nepal and Sri Lanka as well as in Africa and the Caribbean.

(By Ian Pringle)

SOURCE: http://portal.unesco.org/ci/en/ev.php-URL_ID=18085&URL_DO=DO_TOPIC&URL_SECTION=201.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 24, 2005

NEWS / EVENTS: US education department, PBS to co-host media summit

US education department, PBS to co-host media summit

MUMBAI: How does the US media impact on American children's literacy skills? That is the question the US Department of Education and US public broadcaster PBS seek to answer when they co-host a summit A Child's Life: Learning, Literacy and the Role of the Media,

It will be held from 3-4 February 2005 in Baltimore.

The event will offer participants an opportunity to learn about and exchange information on current research, insights and future projections as well as lay a foundation to forge new partnerships among the public broadcasting, reading research, technology and entertainment fields.

Summit attendees will hear from American education experts who will consider how media -- television, video games, computers and the Internet -- shape and influence children's abilities to process and retain information in their preschool and early elementary years.

The keynote speaker Dr. Reid Lyon, chief of the child development and behaviour branch at the National Institutes of Health, will specifically outline about how children learn and the impact of using scientific evidence to influence the development of education-oriented television shows.

Other panelists will address the complexities of today's media, such as its contributions, current role and position, trends and potential obligation in facilitating language and literacy development for young children.

The US education department has noted that American children are continually bombarded with different media influences that may shape the way they learn and perceive the world around them. The seminar is being looked upon as an opportunity to pull together the best and the brightest in the early learning, media and technology fields to address important questions facing educators, parents and caregivers.

The summit will be moderated by education researcher Dr. Michael Cohen. He will present market and public opinion research to help identify potential solutions. PBS president and CEO Pat Mitchell said, "Knowing that children spend more time watching television than anything else, it is critical to understand media's impact on children's learning. Studies have shown that the media can be a powerful teaching tool, specifically that carefully constructed, educational programs improve pre-reading skills. By bringing together the best minds studying media and education, as well as representatives of organisations engaged in children's media, we hope to build on that learning and work together with the US Department of Education to ensure that parents and children have choices in media that will strengthen children's learning skills and enrich their minds."

SOURCE: http://www.indiantelevision.com/headlines/y2k5/jan/jan205.htm

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

OPPORTUNITIES: International Essay Competition 2005 for YOUTH

“Building a Secure Future Seeking Practical Solutions”

What are the biggest obstacles you face in your daily life?
What practical solutions would you propose to build a secure future for yourself and others?"

Winning essays will be chosen for their originality, clarity and use of thoughtful yet concrete proposals for building a secure future. You are free to develop your essay in any way you find to be the most convincing.

The following approaches may give you some guidance in structuring your answer to the second essay question.

Personal Reflection
Describe your own personal efforts to solve a problem or grapple with a specific issue (through volunteer work or other type of involvement), showing 1) how your work changed your own life or the lives of others, and 2) how those solutions can be adapted to helping others facing the same challenges.

Policy Analysis
Essays in this category could focus on a particular organization or public policy. The goal of the essay would be to show to what extent the work of an organization or a policy has been effective in building a more secure future by addressing issues such as unemployment, homelessness, hunger, gender violence etc. The essays should include concrete recommendations on how a particular project or program can be improved or reformed to have greater impact.

Academic Inquiry
This approach may appeal to students of life sciences (biology, engineering, environment, etc.) or economics, but also of philosophy and history. It may be used describe how new technologies might be used to build a more secure future (for example, environmental solutions or agricultural solutions) in their country. Students of history could use historical precedent or example to build proposals; students of philosophy could look at the response of different philosophical traditions to problems of insecurity and explore reasons for their relevance today.

We invite you to make a critical use of analyses from major sources, including, but by no means limited to, the following sources.

Remember to cite any sources you use.

Are you:

• A young person between 18 and 25 years old?

• Not enrolled in a PhD program?

If you answer ‘YES' to all of the questions, then you can participate in the Essay Competition !!

SOURCE: http://www.essaycompetition.org/EN/C004/doc01/EMS/cms/data/EN/C004/doc01/EMS/cms/data/EN/C004/doc01/detailedDocument

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

NEWS: Teenager wins revival of 'Fraggle Rock' after his global campaign

Teenager wins revival of 'Fraggle Rock' after his global campaign

By Terry Kirby

24 January 2005

When teenage Fraggle Rock fan Warrick Brownlow set out to persuade the bosses of international corporations to re-release his favourite programme his chances of success looked slim.

But two years later and with the backing of an unprecedented 33,000 people across the world, the 19-year-old aspiring puppeteer who lives with his parents in east London has won his battle.

Later this year, the first batch of episodes from the 1980s children's television series will be available on DVD in this country and some have already been released in the US.

Mr Brownlow lobbied the companies that control the empire of Jim Henson, creator of Fraggle Rock and The Muppet Show, through an online petition begun when he was 17. His tribute website is now also a source of Fraggle Rock information and trivia.

"I'm really excited about it," Mr Brownlow said. He said he knew that HIT Entertainment in Britain, which controls licensing for many of the programmes from the Jim Henson Company, which is based in the US, had been aware of the petition, but did not know how it would respond. He is now hoping that his ultimate aim of a boxed set of all 96 episodes will be realised.

A spokeswoman for HIT in London said the programmes were being released again in response to consumer pressure. "It is certainly a very popular programme," she said. In Denmark last year, she added, a radio station asked listeners which programme they would most like to see return to their screens, and 20,000 e-mails asked for Fraggle Rock. The programme began running again in December.

Quite what it is about Fraggle Rock that inspires such devotion remains unclear. The Fraggles are a group of Muppet-like creatures, who inhabit caves and speak, and sometimes sing, in squeaky voices. Other characters include the ant-like Doozers and a family of giants called Gorgs, who have an oracle-like talking rubbish heap. Henson said the show was intended to create strong moral themes which would promote ideas of world peace among children. Although created in Britain, it was made in Canada and aired in Britain and the US between 1983 and 1986.

Mr Brownlow said: "I watched these programmes as a kid and the memories just stayed with me. It was the hidden message about peace that appeals to me and that is why I wanted them to be re-released. Children's programmes these days don't have that kind of message and I think it is very important that they do, particularly at this time." The series also inspired Mr Brownlow in his ambition to become a puppeteer. He makes his own puppets and puts on shows for his family.

SOURCE: http://news.independent.co.uk/media/story.jsp?story=603981

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 23, 2005

NEWS: EU bid to end junk food ads for children

EU bid to end junk food ads for children

NICOLA STOW

THE food industry was warned today to stop advertising junk food to children within a year or face a clampdown.

The European Union may resort to legislation if the companies do not make sufficient efforts to tackle the problem.

EU health and consumer affairs commissioner Markos Kyprianou said urgent action was needed to tackle obesity in Europe, particularly with children.

He said Brussels would step in if the industry failed to regulate itself on the issue.

He said: "The signs from the industry are very encouraging, very positive.

"But if this doesn?t produce satisfactory results, we will proceed to legislation.

"I would like to see the industry not advertising directly to children any more."

Mr Kyprianou added that he wanted clearer food labelling "more easily understood by a consumer who doesn?t have a PhD in chemistry".

The Cypriot commissioner will announce the self-regulation plans in March, with standards expected to be met by this time next year.

The CIAA, the food industry?s umbrella group in Europe, said it was already working with the Commission to develop new proposals for more rigorous advertising and labelling regimes.

The group said it would be pressing for self-regulation rather than legislation.

The Government?s Public Health White Paper, published two months ago, promised to work with the industry to look at ways of reducing junk food adverts when children are watching TV.

Health Secretary John Reid said that they also wanted to introduce a clearer system of labelling so consumers know exactly what is in the food they are eating and allow them to make healthier choices.

The EU warning comes amid growing concern about the UK?s childhood obesity epidemic, with one in five boys and a quarter of girls aged two to 15 now overweight or obese.

It has been predicted that the present generation of youngsters could be the first to die at a younger age than their parents, as a result of the UK?s obesity epidemic.

New "traffic light" labelling to help consumers identify unhealthy foods on supermarket shelves in the UK is among measures being discussed in the white paper. Among other proposals to encourage children and teenagers to choose healthier eating options is a curb on TV advertising of junk food before a 9pm watershed.

Figures from media watchdog Ofcom show 70 per cent of viewing by children aged four to 15 takes place between 6pm and 9pm.

The white paper - which would apply north of the Border - recommends the voluntary traffic-light labelling scheme for foods, with unhealthy foods receiving a red label and healthy choices such as fruit and vegetables given a green label.

Supermarket chain Sainsbury?s has already launched its own coloured logos to signify healthier options.

The Sainsbury?s "wheel of health" symbol provides basic information about five nutritional factors - salt, fat, saturated fat, added sugar and calories - and was introduced to the chain on 30 of its own-label products this month.

Sainsbury?s came up with the scheme as an alternative to the "traffic light" labelling system following concerns by many in the food industry that the system to be proposed in the white paper is too simplistic and would demonise some products unnecessarily.

This article:

  http://news.scotsman.com/health.cfm?id=72862005

Children's Diet:

  http://news.scotsman.com/topics.cfm?tid=773

Advertisement complaints:

  http://news.scotsman.com/topics.cfm?tid=949

Advertising & PR:

  http://news.scotsman.com/topics.cfm?tid=54

Websites:

  Advertising Standards Authority
  http://www.asa.org.uk

  Independent Television Commission
  http://www.itc.org.uk/

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 18, 2005

TRAINING: Student journalists to take course on narrative reporting (INDONESIA)

Jan 14, 2005

Journalism students in Indonesia have the chance to take a course on how to imbue their reporting with a more dramatic writing style.

A group of professional journalists were taking the course, organized by the Pantau Foundation, from January 10 to 20 in Jakarta. Fifteen student journalists will be able to participate when the course is conducted again from February 7 to 11 in Semarang.

Fiction writer Linda Christianty will lead the student course with Agus Sopian, a former editor of Pantau magazine. Janet Steele, a professor from George Washington University in Washington, D.C., and former Pantau editor Andreas Harsono joined Christianty for the professional course in Jakarta.

The Pantau Foundation formed when the magazine closed in early 2003. The magazine has been organizing the narrative reporting courses for the past four years.

?We do it every semester now, initially with Janet and Andreas, because we think that print media in Indonesia do need to understand this genre,? said course coordinator Anugerah Perkasa. ?The print media cannot compete with TVs with inverted pyramid-styled stories. They need to offer deeper and analytical stories to their audience.?

For more information, contact Andreas Harsono of Pantau at aharsono@cbn.net.id or sign up for Pantau's mailing list at http://finance.groups.yahoo.com/group/pantau-komunitas/.

SOURCE: http://www.ijnet.org/FE_Article/newsarticle.asp?UILang=1&CId=271471&CIdLang=1

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

ARTICLES / NEWS: In France, children's paper bucks trend for troubled press

another article on the French children's media project, this time with a focus on the press:

In France, children's paper bucks trend for troubled press

PARIS (AFP) - At a time of deepening crisis in the French press industry, one national newspaper is at least bucking the trend -- making money and drawing in new readers with a colourful mix of hard news and human interest.

"Mon Quotidien" -- My Daily -- was launched exactly 10 years ago Wednesday. It has a print-run of 60,000, is delivered every morning across the country and like every other paper has splashed this week with harrowing images of the Asian tsunami aftermath.

The only difference with the rest of the pack is the market: Mon Quotidien is a newspaper for children.

"At the start no-one thought it would work, because -- let's face it -- France is not a country where a lot of people read newspapers," says founder and editor-in-chief Francois Dufour.

"But after two years it suddenly took off. Today we benefit from what I call a virtuous triangle: children who like to read news that is directed at them; parents who just like their children to read; and teachers who welcome material which feeds into the school curriculum."

Directed at 10 to 14 year-olds, Mon Quotidien describes itself as the "only newspaper for kids in the western world." Not only is it read by children, it is also partly produced by them -- with a panel of pupils taking part in the morning editorial meeting in Paris.

Such is its success that it has spawned three spin-offs for other age groups: "Le Petit Quotidien" for eight to 10 year-olds; "l'Actu" for teenagers of more than 14; and most recently "Quoti" for very young readers.

Altogether the publishing house Play-Bac produces 200,000 copies every day and has an annual turn-over of 15 million euros (20 million dolars) on which it makes a small profit.

Two-thirds of subscribers are families, who pay 0.46 euros (O.61 dollars) for eight heavily-illustrated pages of brief news stories, captions and cartoons. The rest are schools. The paper is designed to give a child just 10 minutes reading every day, which education experts say is realistic.

"Our motto is 'show the truth,'" says Dufour, who started the paper in 1995 with profits from the highly successful "Brainquest" educational quiz cards in the United States.

"We do not do Walt Disney and we do not paint in pink. We show the reality. Now reality is often shocking enough -- so we do not use the most shocking pictures. But after the tsunami we did show dead bodies. For the younger readers we just had a line of empty coffins."

Indeed Mon Quotidien does not shy away from sensitive issues -- in November it led with the 15-year prison sentence given to a paedophile school-teacher and it regularly treats subjects such as homosexuality and violence in schools.

For its tenth birthday, Mon Quotidien was published in a special edition Wednesday, and available exceptionally in newspaper kiosques. Proceeds go to the tsunami relief fund.

At a time when illustrious names in the French news businesses like Le Monde, Liberation and L'Humanite are haemorrhaging readers to free-sheets and the Internet, the success of a simple, lively and well-targeted paper like Mon Quotidien may provide a useful lesson to editors.

France has long suffered from low newspaper readership, with even Le Monde reaching a circulation of just 340,000 and the combined national dailies selling no more than a million copies a day. In Britain The Times sells 650,000 copies, and the tabloid Sun more than three million.

"It is an incredible fact that 70 percent of the parents who subscribe to one of our papers for their children do not take an adult newspaper themselves. And it turns out that a lot of parents actually read Mon Quotidien as well," says Dufour.

"If I were to advise the owners of the big nationals I would say make yourselves more appetising, and more interesting. No-one wants to read the doings of this or that minister. People want to read about people. It's like the old expression -- 'Speak to me of me.'"

SOURCE: http://story.news.yahoo.com/news?tmpl=story&u=/afp/20050105/lf_afp/afplifestylefrance_050105171343&e=4

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

ARTICLES / NEWS: The news is good? They must be kidding

The news is good? They must be kidding

By Doreen Carvajal International Herald Tribune
Monday, January 17, 2005

PARIS A new anchor on the nightly news made his debut this month, delivering headlines with the wheezy voice of a wind-up robot and a nose shaped like a hot air balloon.

The beady-eyed cartoon hero Quotillon is not a standard broadcast "hunk." But he is the star nonetheless of his own 10-minute daily news show for children, one of the first of its kind distributed over the Internet as a Webcast.

The star and his news show, "Mon Quotidien TV," or "My TV Daily," are the creation of Play Bac Presse, a French company that is evolving into an unlikely children's media conglomerate on both sides of the Atlantic.

At their 17th-century headquarters on a small Paris street, top executives struggle to think like children and make money like adults. Internet television is Play Bac's latest offering, but it also presides over four daily newspapers in France for children and young teenagers, and it dreamed up the popular quiz cards called Incollables in France, or Brainquest in the United States, where they are distributed by New York-based Workman Publishing.

Now the company is trying to play pied piper with newspaper executives in the United States, Italy, France and Britain. It is involved in final negotiations to test a children's daily newspaper in the United States with The Miami Herald this year. And Play Bac is in discussions with various European newspapers, including the International Herald Tribune, to add franchised inserts for children or older teen-agers, like its prototype, FotoNews, a weekly section of photographs and brief stories.

Attracting young readers is an issue that resonates in many countries. In France, for one, the national press and government authorities have been engaging lately in a gloomy debate about long-term circulation declines and strategies to woo younger subscribers.

Play Bac, with annual revenue of about ?15 million, or $19.6 million, 75 employees and a combined daily circulation of almost 200,000, is part of a small, rarefied group of daily newspaper publishers in Asia and Europe that target children.

The company is "a turnkey" to the children's market, said Elissa Vanaver, The Miami Herald's vice president for human resources, who is involved in negotiations for a U.S. version.

"What is really unique is that the kids get a print newspaper that belongs to them every day," she said. "Kids are online all the time. They read a lot. What they're not doing is associating that reading with a daily, live news product. And this creates that connection." The daily Internet news show is part of Play Bac's expansion, which also included the September opening of a book publishing branch in New York.

So far the new Internet show is more successful at drawing children than advertisers. With the format in its infancy, advertisers are hanging back to see how Internet television evolves, according to Play Bac. On the print side, the company is profitable, relying for revenue largely on a subscription base, which costs about ?8 a month.

More than 6,500 subscribers have registered for the new show since its debut on Jan. 5, the 10th anniversary of Play Bac's first newspaper for children, at a rate of about 500 a day, according to François Dufour, one of Play Bac's three founders and its editor in chief. What they get is the anchor man, Quotillon, sitting soberly at his news desk with a giant cartoon globe behind him, introducing an eclectic mix of news from animal tales to features on China's seasonal marriage boom. Although the show is in French, the company has received requests for subtitles from U.S. viewers, who have discovered the show on the Web site monquotidien.tv.

Dufour's ambition is to sign up 100,000 viewers by the end of the year. That may be perfectly achievable, given the rising number of high-speed Internet subscriptions across Europe.

The Norwegian station TV2 is charging access for its online programming. Dutch computer users are watching sports matches online, and the Dutch government is pressing three public broadcasting channels to distribute programs live over the Internet.

Dufour said that the company had decided to branch out because the Internet television format allows children to see and hear their own news.

"The celebrated 8 o'clock TV news programs are too long, and the stories are delivered and chosen for adults," he said. Worst of all, he said, most television news is "boring for a kid."

The show's creator, Julien Vonthron, spends about five hours a day preparing the show, selecting news footage from television partners like France 2, one of the main French TV channels.

To reach younger viewers, Vonthron ponders the interests of his own nephews, aged 8 to 13. Thus, endangered jaguars or rescued storks tend to be show stoppers, and violent images are cast aside.

"I try not to show images of victims that are too close up," he said, "I did show a car with a tree on it. But we don't see blood. Still, it shows the reality that things can happen."

Play Bac regularly submits its work to kiddy critiques. It asks young readers to rate newspaper stories on its Web sites, and the results are circulated within the company, with lists of top 10 favorites and flops.

"A sure flop is every time we talk about a painting exhibition, so we have decided to give up," Dufour said. "But what tends to flop also is when we do a cover story about sports or movies or video games or music. Those are their passions, but they don't have the same passion. It's too specific. With soccer, we lose all the girls, we lose some boys. Movies, apart from Harry Potter, will be a flop."

Stories also get daily scrutiny from an educator who works part time after school to see if the news stories meet another test: Are they comprehensible to a child?

Bernard Paret is a school director and former teacher who has been working for Mon Quotidien since its birth 10 years ago. For years, he used the newspapers in his classes - a market that is an important part of the company's subscription base. More than 15 percent of Play Bac's circulation for its four newspapers comes from student subscriptions, and copies are mailed to homes at rates heavily discounted by the French government, from 20 cents to 5 cents.

The speed of 24-hour mail delivery in a country like France can't be matched in the more sprawling United States. So Play Bac has been working with The Associated Press in New York to persuade newspapers to produce daily children's inserts from a joint operation.

Jim Kennedy, the vice president for AP's strategic planning, said the chief hurdle for many newspapers was how to deliver a children's section to subscribers who specifically want it - not every household has children. "It's a problem for newspapers," he said.

Kennedy also said that, while people say they are receptive to the idea in theory, "when you ask them to pay, they'll cancel their subscription."

But Paret, the Paris school director, insists that the investment delivers results. The payoffs are former students, now in their 20s, who tell him that Mon Quotidien gave them a reading habit for life.

SOURCE: http://www.iht.com/articles/2005/01/16/business/kids17.html

MORE ABOUT Play Bac Press IN FRENCH: http://www.lemonde.fr/web/article/0,1-0@2-3236,36-393195,0.html

Play Bac Press WEBSITE - YOU CAN WATCH THE LATEST SHOW HERE ONLINE: http://www.playbac.com/tv

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 15, 2005

ARTICLES: Barrage of images might have lasting effect

Barrage of images might have lasting effect

By JEN HORSEY

TORONTO (CP) - Television, radio, websites and newspapers are all telling the same horrifying story: a giant wave swept in from the sea and sucked away thousands upon thousands of lives.

It's big news around the world and there is non-stop Media coverage. The stories, along with graphic and sometimes gruesome images, may be intended for adults but kids are seeing them too, leading some to worry that the tsunami could leave a different kind of turmoil in its wake.

"I saw pictures of all the dead bodies and things on the news and it scares me," said Anya Gregory, 14. "It scares me because so many people died because of the water."

Destruction on such a large scale can be a lot for a teenager to take.

"Teenagers tend to have very strong reactions," said Ellen Jaffe, a child psychotherapist from Oakville, Ont. "It's very shocking to see this over and over again."

It is a situation reminiscent of the 9/11 terrorist attacks, where images of devastation saturated daily life to such an extent that they became inescapable and, some suggest, life-changing.

"This will be a formative event for many young people in the way that Kennedy's death was for a generation previously," said Dr. Jonathan Rose, an associate professor at Queen's University in Kingston, Ont. "It will be important, arguably, in shaping values and causing them to rethink certain things."

Many people are now talking about a feeling of emotional exhaustion, saying that repeated exposure to the story has made them numb to the reality of the situation.

"I'm worried that this could be an example of 'compassion fatigue' where, six months from now, this could fade into oblivion," said Rose, who teaches a course on politics and the media.

Depending on the individual, responses could fall within a wide range, said Jaffe. Those who have had a troubled past will be more likely to find themselves struggling with post-tsunami anxiety or fears.

She said some might even find themselves compelled to take in every detail they can about the event - an unhealthy morbid fascination that they might look to the Internet to satisfy.

"The heinousness of seeing these images on a computer in your room cannot be underestimated because computers are so visually powerful," said Rose.

He said it could also have the effect of making future tragedies seem less significant when compared to this massive one.

But the outpouring of aid that has followed this disaster gives many hope that the effect won't be one of psychological harm, but rather personal growth.

Across Canada, young people are dipping into their own pockets to contribute to international aid efforts. Rose and Jaffe both predict it could spur a new generation of humanitarians. "I think it may be a mobilization for action," said Rose. "I think that could really facilitate some positive social action."

Media literacy advocate Linda Millar said parents, educators and peers all have a role to play in helping young people make sense of the catastrophe.

"The important thing - and this is what I said after 9/11, too - is to help them understand that the world is safe enough to go on living life," said Millar, a vice-president with the Ottawa media-literacy group Concerned Children's Advertisers.

A former teacher with 33 years of experience teaching kids from primary school to Grade 9, Millar said she has been hearing from plenty of concerned young people.

She has told them that conversation is important because parents and kids need to discuss whatever feelings arise.

She also suggested some other options than cash donations: writing a letter to the newspaper expressing compassion for the victims, perhaps, or calling a charity to see whether there are any volunteer openings.

One way for teens with younger siblings to help would be to talk to them. Millar explained that since kids younger than 11 years old aren't capable of thinking in abstract terms, some may believe that every time they see the tsunami on television it is happening again in real time.

But ultimately, those dealing with Media overload in the face of this disaster should do what they can while ultimately keeping it in perspective, said Millar.

"It has not changed their own lives on a daily basis significantly. What it's done is change their perception of the world."

SOURCE: http://cnews.canoe.ca/CNEWS/World/2005/01/13/897384-cp.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

ADVERTISING AT CHILDREN: Kool-Aid's No Longer Cool: Kraft Overhaul's Media Buys Aimed At Kids

Kool-Aid's No Longer Cool: Kraft Overhaul's Media Buys Aimed At Kids
by Joe Mandese

In the first significant media strategy shift by a major food marketer responding to pressure about childhood obesity, Kraft Foods Wednesday unveiled plans to dramatically overhaul its media plans aimed at children under the age of 11, instituting a self-imposed ban on advertising such products as Kool-Aid, Oreos and Chips Ahoy! Cookies to children.

Kraft said it would alter the mix of products it advertises on TV, radio and print media that are viewed primarily by children 6-11, including "many popular cartoon programs," toward products that meet proposed 2005 U.S. Dietary Guidelines, and to "phase out advertising in these media for products that don't."

Over the course of 2005, Kraft said it would completely phase out ads for a wide variety of kids-oriented products, including its Post cereals line, its Lunchables brand, its cookies and Kool-Aid drink mixes and snacks in media aimed at children. The company also said it would continue existing policies of not advertising in media with a principal audience under age six.

The change is significant, especially for the children's television industry, which has come to rely on ad budgets from food marketers. Food, which has been one of the fastest growing categories over the past decade, is now one of the largest advertising categories for children's TV programmers.

"We believe that these initiatives are a step in the right direction," stated Lance Friedmann, Kraft's senior vice president, global health & wellness.

As part of the initiative, Kraft will introduce a "Sensible Solution" labeling program to help consumers understand the nutritional value of Kraft's food products and to make sensible choices. The labels will begin appearing on Kraft's food products in the U.S. in April. Among the products in the U.S. that will carry the flag are: Kraft 2% Milk Shredded Reduced Fat cheese, Post Shredded Wheat cereal, Minute Rice Instant whole grain brown rice, Triscuit Original baked whole grain wheat crackers and Crystal Light beverages. Plans are under development for similar programs in other countries, based on regulatory requirements and other local considerations.

Kraft said the media strategy shift would occur gradually in the U.S. over 2005, and that in 2006, "as existing commitments expire, advertisements of all products not meeting the criteria will be phased out completely around the world."

The company said it would continue to advertise its full portfolio of products in television, radio and print media seen principally by parents and all-family audiences.

SOURCE: http://www.mediapost.com/dtls_dsp_news.cfm?newsID=286591

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 12, 2005

NEWS: Interactive children's television

Interactive children's television

Whether television is beneficial or harmful to children is an ongoing debate. But one thing is certain: The more often young viewers can interact, the more attractive the program becomes. Two projects in the US are testing interactive technologies with childrenÂ?s programming.

In one of his songs, Herbert GrÃ¶nemeyer suggests putting children in command of world affairs. At least when it comes to the TV remote, kids are definitely in charge. According to the industry magazine Media Perspektiven, German children spend an average of 100 minutes a day in front of the tube. Many have their own TV and are often confronted with content unsuitable for their age when channel surfing. Making childrenÂ?s programs more attractive through greater interactivity could potentially lessen the impact of this problem.

As part of an annual American Film Institute (AFI) workshop, the Fraunhofer Institute for Media Communication IMK, together with the Disney Channel and other partners, developed an interactive concept for the Â?Kim PossibleÂ? cartoon series. The idea was to increase childrenÂ?s involvement in the show. The IMK was the first German participant in the 6-month-long Enhanced TV Workshop which ended in December 2003. The core concept of the prototype episode is a digital trading card game representing the characters in the stories. Per remote control, young viewers can collect the cards during the show and swap them with other children using the set-top-box return channel. Incentives to collect all of the cards include bonus episodes of the series via video on demand or access codes to online games. The IMK developed software that simulates navigation of the game and system capacity, including simulating heavy user participation.

Â?The Disney Channel naturally wants to increase viewer loyalty,Â? says Thomas Tikwinski from the IMK Interactive TV Competence Center. In a separate project, the IMK is developing a similar concept for NickelodeonÂ?s Â?BlueÂ?s CluesÂ? series in the U.S. The show, for ages 2-8, presents children with everyday puzzles and problems which they are encouraged to solve with the help of the showÂ?s characters. The planned interactive version will allow them to influence the solution and the course of the show via remote control. Â?Since the target groupÂ?s reading ability is not very high, we have to develop suitable symbols for the interactive program,Â? says Tikwinski. In Germany, too, there is a definite interest in interactive TV. Â?But progress is being held back by the lack of a universal, standard technical platform,Â? says Thomas Miles, editor and project manager for game development at KIKA, a childrenÂ?s channel co-produced by the German public broadcasters ARD and ZDF. Â?Children always find it more exciting to interact with the show.Â? On the other hand: Â?Interaction does not make a poorly designed format any more appealing!Â?

Source: Fraunhofer-Gesellschaft - http://www.fraunhofer.de/fhg/EN/press/pi/2004/01/Mediendienst120041a.jsp

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________

OPPORTUNITIES: Cine Las Americas Film Festival: Due Jan 31

Cine Las Americas Film Festival: Due Jan 31

8th Cine Las Americas International Film Festival
CALL FOR YOUTH ENTRIES
Open through January 31st 2005.

CALLING ALL YOUNG FILMMAKERS

Emergencia is the youth component of the 8th Cine Las Americas International Film Festival, and is open to filmmakers under the age of 19. Preference is given to works produced by Latinos, Native Peoples of the Americas, and African-Americans, but this section is open to all young filmmakers.

Emergencia is produced by student participants in Cine Las Americas' education programs at Johnston High School. Feature and short films of all forms will be considered, including narrative, documentary, experimental, and animation.

The festival is scheduled for April 20 through 24, 2005, in Austin, Texas.

Visit cinelasamericas.org for submission forms and information. YOUTH FILM ENTRIES DO NOT HAVE TO PAY SUBMISSION FEE. Email FESTIVAL@CINELASAMERICAS.ORG for more information.

Cine Las Americas promotes cross-cultural understanding and growth by educating, entertaining and challenging our community through media and film of the Americas. This mission is made possible with support from the City of Austin under the Cultural Grants Program, the Texas Commission on the Arts and Johnston High School.

CONVOCATORIA

Inscripciones abiertas hasta el 31 de Enero del 2005. Cine Las Americas exhibe filmes contemporÃ¡neos de Norte, Centro y Sud AmÃ©rica y el Caribe. Trabajos hechos por latinos y otros grupos nativos de las AmÃ©ricas son elegibles.

Largos y cortos metrajes de todos los gÃ©neros serÃ¡n considerados, incluyendo ficciÃ³n, documental, experimental y animaciÃ³n.

El festival se realizarÃ¡ del 20 al 24 de Abril del 2005.

LLAMADO A JOVENES CINEASTAS

Emergencia es el componente juvenil del festival, abierto a creadores menores de 19 aÃ±os.

Esta selecciÃ³n especial serÃ¡ producida por estudiantes que participan en los programas educativos de Cine Las Americas, en la escuela Johnston High School en Austin Texas.

WWW.CINELASAMERICAS.ORG o festival@cinelasamericas.org por mas informacion y formulario de inscripcion. FILMES JUVENILES NO PAGARAN CUOTAS.

Cine Las Americas promueve el entendimiento multicultural y el crecimiento a travÃ©s del cine y la educaciÃ³n, representando voces originales de las AmÃ©ricas e integrandolas en la comunidad. Esto es posible gracias al apoyo de la Ciudad de Austin a travÃ©s del Programa de Becas Culturales, la ComisiÃ³n para las Artes de Texas y la escuela Johnston High school.

SOURCE: http://www.listenup.org/newsblog/archives/000619.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 7, 2005

NEWS: Beijing Youth Media Development To Develop TV Business

Beijing Youth Media Development To Develop TV Business

Beijing Youth Daily, Beijing Youth Media Development, Sun Wei, media

Posted by: HuangHuishu on Jan 06

Editorial Summary

Beijing Youth Media Development is planning to develop a TV business in the second half of 2005, reports China Business News. According to Beijing Youth Media Development president and executive board member Sun Wei, the company will invest HK$200 million to produce TV programs. Beijing Youth Media Development also plans to operate TV channels in the near future. Sun said that 95 percent of Beijing Youth Media Development's advertising income currently comes from Beijing Youth Daily. Beijing Youth Media Development will acquire or launch a series of newspaper and magazines and spend one third of its total advertising revenues (787 million Yuan in 2004) to explore new advertising businesses in 2005.

SOURCE: http://www.pacificepoch.com/newsstories?id=19976_0_5_0_M

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

RESOURCES & ARTICLES: Children, media & education in times of a disaster

Again, this is also valid for children who are not in the disaster region in South Asia.

Children watching the scenes on TV at home in the US, in Europe or elsewhere are also in danger. Here are some links to resources about children, media and disasters:

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How to Talk to Children and Parents After a Disaster - From the Academy of Child and Adolescent Psychiatry
http://www.newtonpublicschools.com/Documents/PupilServices/Crisis/010912-TalkingAboutCrisis.htm

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Playtime best cure for tsunami children
http://www.alertnet.org/thenews/newsdesk/SP171714.htm

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Children and disaster
http://www.tokyowithkids.com/fyi/ChildrenandDisaster.doc

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Child Sensitive Media Coverage of Trauma and Tragedy
http://www.aboutourkids.org/aboutour/articles/child_sensitive_media.html

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Save the Children Canada Tsunami Relief Teaching Tools
http://www.savethechildren.ca/en/whatwedo/GlobalCrises/asia_kit.html#comments

Children across Canada return to school this morning in the context of devastating earthquakes and resulting waves and floods in Southern Asia. Save the Children Canada has launched an education program aimed at engaging Canadian children and youth through their schools and communities in efforts to aid children affected by the tsunamis.

The academic tool kit -- for both an elementary and senior levels -- helps inform and contextualize the disaster for students. The proposed curriculum aims to educate students about the cause and effects of tsunamis. Participating youth are encouraged to express their feelings about the tragedy through art and writing. Students are also urged to explore the rights of children under survival and development in the United Nations Convention on the Rights of the Child and contrast them against Â?wants.Â?

Â?The activities are varied and interesting, and will surely promote provocative classroom discussion and student-centered learning. The challenging task of meeting the varied curriculum requirements of all the provinces and of the many possible subject areas has been accomplished, tying the many tasks together with the suggested curriculum strands,Â? explains Anna Smith, former principal of St. George College and Academy, Toronto.

Â? By addressing such difficult subject matter in a sensitive and practical manner, students will grow in this experience and hopefully develop into the humanitarian, globally-aware adults that we hope all our Canadian students become,Â? concludes Ms. Smith.

Â?We felt that Save the Children Canada could assist school children in understanding the long term effects of this disaster,Â? comments Save the Children CEO Rita S. Karakas. Â?To underscore that even they can make a difference, a child that donates his snack money to Save the Children Canada, will see that donation double when the government matches our fundraising.

More than 115,000 people, one-third of them children, have been killed by the immediate effects of the tsunamis which have devastated the region. Save the Children Canada is working to provide immediate relief for children and their families. The most urgent needs being addressed are food, healthcare, shelter, water and protection to children. The federal government has promised to match each dollar raised by Save the Children Canada for tsunami relief from 26 December disaster on.

Download the Tsumani Teaching Tools

English:

Adobe PDF (242 Kb)
HTML

French:

Adobe PDF (200 Kb)
HTML

Download Save the Children Canada Flood Relief Presentation >>
Format: Adobe pdf, 189 Kb

For More Information Contact:
416-221-5501 ext 226
or email volunteering@savethechildren.ca

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________

January 6, 2005

EVENTS: 2005 LocoMotion International Film Festival - Apr 21-22 2005 - Salt Lake City, Utah, USA- SUBMIT YOUR FILM NOW!

2005 LocoMotion International Film Festival - Apr 21-22 2005 - Salt Lake
City, Utah, USA

http://www.locomotionfilmfestival.org/loco-2005/index.html

This festival showcases emerging visions of young people and celebrates
artistic excellence, technical achievement, and originality through the
presentation of creative and compelling shorts. Film submission to the
Festival is open to youth ages 13-18 and is free.

COMPETITION CATEGORIES:
1. Narrative (Fiction)
2. Documentary
3. Public Service Announcement (PSA)
4. 24-Hour Film Making Competition
5. Animation
6. Short Screenplay Writing Competition
7. Experimental

GENERAL ENTRY GUIDELINES
1. All films must have been produced in the past two years (between May 2002
to May 2004) by youth between the ages of 13 and 18.
2. Films must be 20 minutes or less (5 minutes for 24 hour Competition
Films).
3. Films must be capable of being presented in the Mini-DV format.
4. Application must be filled out completely and accompany your film
submission.
5. A total of 5 entries per organization will be accepted for review. Please
do not send more.
6. Selected films will be presented in the Mini-DV format.
7. All submissions must be made on high quality Mini-DV stock

DEADLINES

a.. All film entries must be received by 02/15/2005!

b.. All screenplay entries must be received by 03/15/2005!

c.. Registration deadline for the 24-Hour Film Making Competition Films is
April 1, 2005!

FESTIVAL NOTIFICATION

You will be notified by April 1, 2005, as to the status of your entry.
Except in emergencies, please refrain from calling our office concerning the
status of your entry. If you have an inquiry, please e-mail or fax your
questions to Jeremy Nielsen, Film and Video Director at Spy Hop Productions.
If selected for the screenings, you must provide a screening copy of the
film by April 10th along with a press packet about your film.

RETURN OF SUBMITTED MATERIALS

Tapes will be returned if a self-addressed return envelope with return
postage affixed to the envelope is included with the application. Tapes of
selected films will be retained for archival purposes.

Submit your film now! -
http://www.locomotionfilmfestival.org/loco-2005/pages/submit/submit-form.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites
linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
_________________________________________

January 4, 2005

OPPORTUNITIES: Does free speech matter? 2nd annual film contest (USA only)

DOES FREE SPEECH MATTER?Â? FILM CONTEST

Does free speech matter? Film your response, and win up to $1,000 and a free trip to New York City!

The National Coalition Against Censorship is sponsoring its second annual film contest. This year's topic is "Does Free Speech Matter?"

Contestants must be American residents, age 19 or younger, on the day the film is submitted. Entries can
be videos of any kind, including documentary, animation, experimental, and music, on DVD or VHS format, no longer than 4 minutes, including credits.

Films will be judged on content, artistic and technical merit, and creativity. Judges will be drawn from a panel of renowned writers, actors, and filmmakers, similar to last year's judges, who included author Judy Blume and playwright Tony Kushner. The top three winners will receive stipends of $1,000, $500, and $250 and be flown to New York City for a gala event in October.

All entries should be mailed to NCAC Film Contest, 275 7th Avenue, 9th floor, New York, NY 10001 and
postmarked NO LATER THAN Monday, August 15, 2005. For more information, visit www.yfen.org, or write to Stephanie Elizondo Griest at filmcontest@ncac.org.

Posted by Colin at January 4, 2005 11:09 AM

SOURCE: http://www.listenup.org/newsblog/archives/000615.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

NEWS / PROJECTS: Interns and Youth Producers Wanted for MNN Youth Channel

Interns and Youth Producers Wanted for MNN Youth Channel

MAKE MEDIA THAT MATTERS!!
Manhattan Neighborhood NetworkÂ?s Youth Channel is seeking interns and youth producers for this upcoming year.
(Applications for Internship and Defense Against Media Nonsense)

Internships:
Individuals interested or involved in media arts and creating videos about social and political issues that matter to young people are encouraged to apply to the Manhattan Neigborhood NetworkÂ?s Youth Channel Internship. The Youth Channel offers interns flexible scheduling, hands-on learning experience, and prime expose to public access cable television with emphasis on media literacy for youth.

Defense Against Media Nonsense:
The MNN Youth Channel seeks youth who are interested in joining the Defense Against Media Nonsense production team. We are looking for young people with an interest in media, politics, community issues, and making video, however, no prior experience is required. Becoming part of the D.A.M.N. YC News team is an opportunity for youth to learn to utilize media tools to investigate the world and reclaim the airwaves from the mainstream media. Selected individuals will join a team of youth responsible for producing a monthly 1/2-hour show from start to finish and participating in other YC productions.

Defense Against Media Nonsense is NYC's only monthly video magazine produced entirely by youth, for youth. It airs on Time Warner Channel 34 and RCN channel 107, in Manhattan. Selected segments are submitted to youth film festivals and shared with other youth media organizations and cable access stations across the country.

Contact:

Please feel free to contact MNN Youth Channel if you have any questions, concerns or need more information.
Cynthia Carrion
Outreach Coordinator
MNN Youth Channel
537 West 59th Street
New York, NY 10019
Tel.(212) 757-2670 x 330
Fax (212) 757-1603
cynthia@youthchannel.org
www.youthchannel.org
www.mnn.org
AOL Time Warner 34 & RCN 107 in Manhattan

Media made by youth, for youth
Youth Channel Mission: The Youth Channel is a division of Manhattan Neighborhood Network (MNN) targeting youth under 25. It provides an alternative to mass media and offers equal access to all young people, regardless of ethnicity, gender, religion, sexual orientation, or social status. The Youth Channel strives to build confidence, establish role models, inform, educate, and entertain. It empowers youth create change within their communities and the world. The Youth Channel is run by adults and youth who want to make a difference.

Posted by Colin at January 4, 2005 10:53 AM

SOURCE: http://www.listenup.org/newsblog/archives/000612.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

EDUCATION: Kit aims to teach kids about tsunami disaster

Kit aims to teach kids about tsunami disaster

Canadian Press

TORONTO Â? A charitable group for children is sending information kits to teachers across Canada to assist them in helping students understand the effects of tsunamis in southeast Asia that have inundated the world with haunting images of grief and destruction.

Save the Children Canada has prepared separate kits for students in elementary and secondary schools, with the goal of helping young people understand the catastrophe that has claimed about 140,000 lives in 11 countries.

"Both of them deal with helping teachers to understand and help relate the latest headlines and the story of the tsunami and the impact on children and their lives to children in a classroom setting,'' said Rita Karakas, the group's CEO.

The elementary program includes physical activities to help children express their feelings and thoughts about the disaster.

"The activities will involve everything from using crayons to engaging in group discussions in a very gentle and soft level,'' Karakas said Monday.

The secondary school program will examine geographic, scientific and environmental matters related to tsunamis.

"We're trying to help secondary school students understand the impact of such an environmental disaster and the relationship between earthquakes and tsunamis and the psycho-social effects,'' Karakas said.

Thousands of children were killed and orphaned when tsunamis struck on Dec. 26 after a massive earthquake off the coast of Indonesia.

In Sri Lanka, 40 per cent, or 12,000, of the island country's death total of 30,000 were children, officials said.

Some grieving parents have wandered wave-ravaged beaches day after day, hoping their children might miraculously return.

Children seeing a non-stop stream of images of the disaster in newspapers and on TV could be overwhelmed by what they see, and anything to help them cope with it is welcome, said Eyglo Thorlaksdottir of the Canadian Association of Psychoanalytic Child Therapists.

"Too many children are exposed to frightening images that they have no way of processing or understanding, and that can be deeply troubling to them,'' she said.

"Children can be quite traumatized by these images.''

Thorlaksdottir said the most important thing that teachers and parents can do is encourage children to ask questions and reassure them.

"It's not so much that they need the full facts, but they need to have the questions made sense of,'' she said.

"Sometimes parents or teachers give too much fact, and that can leave the child feeling quite anxious because it's going beyond what they're ready and able to comprehend.''

Rick Johnson, president of the Ontario Public School Boards' Association, said the project will help children understand the tragedy and perhaps inspire them to help the victims.

"That's part of what education is all about, is developing compassion and understanding towards our fellow human beings,'' he said.

"You can impress upon the children that these things happen, and how to deal with it, and how to be compassionate towards our fellow human beings, so that when something like this does occur, they're prepared to reach out to these people.''

Such compassion was evident in the Edmonton region Monday, as 203 public schools lowered their flags to half-mast to honour those killed by the tsunamis.

Students at the schools were also to observe one minute of silence Tuesday morning.

Edmonton's Catholic schools will observe a day of prayer and fasting on Jan. 10.

"Children have a natural sense of generosity and compassion,'' said Svend Hansen, chairman of the Edmonton Public Schools board of trustees.

"Local and global citizenship is a value we foster in our students.''

Karakas could not say how many kits are being sent out, but said the organization hopes to reach as many students as possible.

"We have been directly e-mailing teachers,'' she said. "We have a list of 100,000 some-odd teachers. We have access to a broad network.''

Save the Children Canada is a member of the International Save the Children Alliance, an international network of 29 organizations working in more than 120 countries.

SOURCE: http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/1104803600761_15/?hub=CTVNewsAt11

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 3, 2005

NEWS: Children journalists to produce TV news program (CHINA)

SOURCE: http://news.xinhuanet.com/english/2004-12/29/content_2391575.htm

Children journalists to produce TV news program

Children journalists from China's primary and middle schools will be invited to produce a news programme at China Education Television (CETV) beginning on January 1, the Xinhua News Agency has reported. The news agency quoted CETV director Kang Ning as saying the news programme aimed to help children see the world through their own perspective and express it in their own style. The 10-minute programme is composed of four parts - interactive discussions, photos and news stories by children journalists, a news digest from local newspapers around the country and daily life tips. About 10,000 children journalists around the country will be invited to work for the programme.
(30-December-2004) _________________________________________ Chris Schuepp Young People's Media Network - Coordinator c/o ECMC (European Centre for Media Competence) Bergstr. 8 / 10th floor D-45770 Marl - Germany Tel.: +49 2365 502480 Mobile: +49 176 23107083 Fax: +49 12126 23107083 Email: cschuepp@unicef.org URL: www.unicef.org/magic Mailing list: http://groups.yahoo.com/group/youthful-media The YPMN is supported by UNICEF and hosted by the ECMC. The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies. _________________________________________

January 1, 2005

ARTICLES: After the trauma - Children involved in the disaster need special help

AFTER THE TRAUMA - Children involved in the disaster need special help

Story by KARNJARIYA SUKRUNG

The lovely blonde-haired boy seemed to be around three years old _ old enough to talk. But he did not utter a word to anyone. A nurse and then translator asked him his name, his parents, his country, if he wanted anything.

But the young survivor of the weekend tragedy just sat still and silent, only his eyes wandering.

"He is in shock," said Piangthip Promphan, a child and adolescent psychiatrist of Samitivej Srinakarin Children's Hospital. "This is a common reaction after a tragic incident. Many survivors go through this feeling of numbness and disbelief."

Other reactions include aggression, tremendous fear and sadness, she added.

"We're observing them [children] closely and hope that all trauma symptoms will diminish and disappear after a month or at most six months after this tragedy," she said.

If this does not happen, the child psychiatrist said, affected children could develop bouts of flashbacks, nightmares, sleepless nights or anxiety attack for months or years. In the worst case scenario, the calamity may change their entire personality.

Many children were involved in the tragedy on the day after Christmas. Some lost their parents, others were injured. The psychological effects on children concern psychiatrists, who have lent their professional support at the Thammasat University Rangsit Campus.

"It's important that we know and are able to locate signs of anxiety disorders brought on by this tragedy, so that we can help them in time," said Piangthip.

The first reaction of victims is shock, she said.

"Children may appear numb, confused, speechless, or impassive. They may not mention the incident at all, act as if it had never happened. Or some may avoid associating with images or sounds related to the tragedy.

"This emotional detachment [for an extended time] after a trauma is not a healthy response at all," said Piangthip.

It is the mental defence mechanism that detaches or numbs individuals from feeling great pain, she explained.

In psychiatric theory, this repressed pain can put such individuals at greater risk for developing Post-Traumatic Stress Disorder later _ a matter of weeks, months or even years. The Web site of the National Association of School Psychologists in America suggests that children process their emotions and reactions to a trauma within 24 hours to 36 hours; more than this risks PTSD.

PTSD is considered an anxiety disorder. It can cause flashbacks, nightmares or frightening thoughts related to the tragedy.

"Children may become easily startled and agitated with the environment. They may startle when there is a strong wind. Or they cannot watch the images of the waves or the sea," said Piangthip, suggesting possible disorders after the southern tragedy. "Those things trigger bad and painful memories of loss. These children will be highly sensitive"

For children who show such distressing signs, the psychiatrist suggested they be removed from events or objects that remind them of the trauma. Adults should be sensitive when they mention the tsunami, even events related to it.

News broadcasts on television or radio should be monitored, perhaps switched off entirely at any onset of this anxiety disorder. No media interviews should be allowed at least until youngsters start to recover from the pain, and become calm.

Uncurbed trauma stimuli, the child psychiatrist worried, could hamper recovery from the anxiety disorder, and cause problems ranging from restless sleep and easily being startled to loss of interest in things once enjoyed, aggressive or violent behaviour, feelings of guilt, difficulty in concentrating and constant worry, especially about death.

Adults can detect signs of anxiety disorders from their children's physical problems. Headaches, stomach aches, immune system problems, dizziness, chest pain or discomfort in other parts of the body are warning signals.

PTSD does not naturally follow trauma, though. Most people will experience some of the symptoms of PTSD in the days and weeks following the trauma, but they will gradually decrease and eventually disappear within one to six months. If they persist longer, the child psychiatrist warned, it could be a signal of a serious emotional problem called chronic PTSD, and this requires professional help.

"These chronic anxiety symptoms can affect children's personality greatly. They might become a different person than they were before the tragic incident. They will become highly sensitive to the changing environment, fearful, easily startled, aggressive, depressed, or detached _ for example."

Some children who witnessed their parents being swept away may carry a sense of guilt that they could not hold on to their parents or they were part of their death.

"This will be a major complex that can affect them to adulthood. They may need therapists' assistance to clear this mental complex."

The psychiatrist said anxiety disorder or personality change may be caused by changes in the levels of body chemicals and hormones, affected by the sudden shock of the wave surge.

"It's like when you are in great panic or fear, the adrenaline rush can get some people to do what no one can expect from them, like carrying a fridge out of a burning house.

"This [disaster] can affect the body's chemicals in some way, too" she said.

People who have unbalanced body chemical problems will need proper medication to bring back the equilibrium, and may also need cognitive-behavioural therapy or play therapy, the child psychiatrist said.

Therefore, early detection, proper medical intervention and mental health treatment will help secure fast recovery of disaster victims from the traumatic stress anxiety. Other factors include the affected person's age and life background.

"Parents and guardians will have to pay extra attention to these affected children. Observe them closely, listen to them and lend emotional support," Piangthip suggested.

At present a number of children somehow isolated from their family are under the care of nurses and volunteers at hospitals or at Thammasat University. Piangthip is concerned that the confusing climate in the shelter and the fact that children are moved from hand to hand will have a psychological effect.

"Young children who are transferred from one caregiver to another can become confused and lost. If this continues for long, they may develop long-term mistrust of strangers," she said. "Young children need to build a mutual bond with someone, like the one they have with their parents. In case their parents are no longer alive, I think we need to establish an one-on-one relationship similar to parental care for these children so that they would not feel so stressful and insecure," she suggested.

For young children, reassurance is essential, she added. Very young children need a lot of cuddling as well as verbal support. And to rebuild the sense of security among pre-teen children, adults need to reassure them of their welfare, like where they are going to stay, who they are going to be with and what they will have to eat.

Apart from directly affected children, the psychiatrist stressed her concern over children in general, who these days may be riveted to the TV with their parents, watching the updated news on the southern rescue efforts. Such sad news and pictures of the disaster can affect their emotions and outlook in life too, said Piangthip.

"Even for us adults, we become stressed, sad and depressed when we watch and listen to the news. It's unnecessary to have children watch too much of this kind of news. They should do some other things or watch other programmes too," she said.

Adults may have to closely supervise or monitor children who might already be highly sensitive or easily anxious. "With those gruesome pictures on television, they may become even more anxious about things."

Parents also can take this opportunity to teach children about natural disasters, the truth of life, and life skills.

"We can teach our children that this is really a rare natural disaster, and discuss with them how it happened and what we should do in order to save our lives if such a thing happens again, or in other disastrous situations," Piangthip said.

WHAT PARENTS OR GUARDIANS CAN DO

FOR CHILDREN

- Observe children closely. Listen to what they say, including what they do not say. This can provide hints of what they are feeling.

- Young children deserve as much one-on-one care as soon as possible, to reestablish their sense of comfort and security from their parents.

- For older children and teenagers, their reaction to disaster often depends on the reaction of adults around them. So adults should be calm, warm and dependable so that the young people feel safe and assured. Adults who cry or become grief-stricken could exacerbate a child's emotional state.

- If youngsters want to talk about their experiences and feelings _ listen to them. The sooner they can do this after a traumatic event, the better.

- If children ask about the incident or their relatives, answer their questions honestly but without dwelling on frightening details.

- You can discuss actual events in this rare natural disaster with children, so they understand the big picture. But wait until children become more calm and emotionally stable before an extended discussion.

SOURCE: http://www.bangkokpost.com/en/Outlook/01Jan2005_out01.php

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

January 31, 2005

Ranging from preteens to mid 20s and currently accounting for nearly half the Arab World Population (often called Generation-Y). This segment is easily the most diverse and socially tolerant generation yet.

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An animated bunny aimed at teaching children tolerance has raised the ire of US conservatives.

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