October 31, 2004

NEWS/RESEARCH: Children's Issues are seldom on the front page (Italy)

 
(AGI) - Florence, Oct. 28 - Issues involving children are seldom found on the front page of Italian newspapers. This is what comes out of a report that was presented today on "Children and the Press" carried out by Florence's Osservatorio su Stampa e Minori dell'Istituto degli Innocenti (the Observatory on the Press and Minors of the Innocents' Institute).
In 2003, the report explains, out of the 26 main newspapers (dailies and periodicals) there were 5,949 articles, of these only 291, less than 5 pct, were on the front page. But do they talk about when they talk about children? Issues about education-school-educational services come first (16.5 pct of the total number of articles). They are followed by health and health services (15.1 pct) and children's rights, especially in terms of negated rights (12.1 pct). A bit behind, there are those on violence against minors (9.9 pct), the relationship between minors and mass media (9.5 pct), minors and families (9.4 pct), hardships-deviance (7.5 pct). Lastly, at the lowest levels, cases of children's violent death, the presence of foreign minors in Italy, and abandonment, poverty, and minors' employment. (AGI)
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 29, 2004

EVENTS: Responsible Advertising

 
Children are increasingly the target of highly sophisticated marketing campaigns for food and drink to toys, books, clothes and electronics. Capturing a childÂ?s attention today could mean a loyal brand consumer tomorrow and the competition for their hearts and minds (and those of their parents) is intense.

However, with levels of childhood obesity reaching epidemic proportions and some member states unilaterally imposing restrictions on toy advertising, tougher regulation to protect children is being tabled at national level. This conference comes at a time when EU member state governments are increasingly examining the issue of advertising to children. Many believe that the pressure to act is gaining momentum, and that the EU institutions will take further action, possibly by introducing stricter measures under the Television Without Frontiers Directive, as well as the draft Directive on Unfair Commercial Practices.

This conference, from independent Brussels-based newspaper European Voice, will bring together all the major stakeholders either directly or indirectly involved in advertising to children. It will look at existing advertising codes across Europe Â? both statutory and self-regulatory - and seek to illustrate through a series of speeches and panel debates where they do and they do not deliver, what scenarios are likely in the future and whether 'nutrient profiling' of food and drink products should be used in advertising regulation. Also to be debated is the role that media literacy programmes play in relation to audiovisual policy. The conference asks key stakeholders to set out their vision of the future model for regulation of this sector.

Among key issues to be debated are:
  • The role of regulation in advertising to children
  • Joining up the dots! What alternatives are there for a more Â?joined-upÂ? policy on regulating advertising to children across Europe? What are the present problems and are there better alternatives?
  • Should industry be responsible for using the power of advertising to promote images of healthy lifestyles and as a tool to educate the young?
  • What is the role of media literacy in developing awareness amongst children of advertising messages?
  • Does media convergence require a horizontal regulatory approach?
  • What are the roles and responsibilities of all stakeholders Â? parents, teachers, policy-makers, and industry - in addressing these challenges?
  • How do policy makers view present regulation and where do they see future policy in this area?
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

EVENTS: Responsible Advertising

 
Children are increasingly the target of highly sophisticated marketing campaigns for food and drink to toys, books, clothes and electronics. Capturing a childÂ?s attention today could mean a loyal brand consumer tomorrow and the competition for their hearts and minds (and those of their parents) is intense.

However, with levels of childhood obesity reaching epidemic proportions and some member states unilaterally imposing restrictions on toy advertising, tougher regulation to protect children is being tabled at national level. This conference comes at a time when EU member state governments are increasingly examining the issue of advertising to children. Many believe that the pressure to act is gaining momentum, and that the EU institutions will take further action, possibly by introducing stricter measures under the Television Without Frontiers Directive, as well as the draft Directive on Unfair Commercial Practices.

This conference, from independent Brussels-based newspaper European Voice, will bring together all the major stakeholders either directly or indirectly involved in advertising to children. It will look at existing advertising codes across Europe Â? both statutory and self-regulatory - and seek to illustrate through a series of speeches and panel debates where they do and they do not deliver, what scenarios are likely in the future and whether 'nutrient profiling' of food and drink products should be used in advertising regulation. Also to be debated is the role that media literacy programmes play in relation to audiovisual policy. The conference asks key stakeholders to set out their vision of the future model for regulation of this sector.

Among key issues to be debated are:
  • The role of regulation in advertising to children
  • Joining up the dots! What alternatives are there for a more Â?joined-upÂ? policy on regulating advertising to children across Europe? What are the present problems and are there better alternatives?
  • Should industry be responsible for using the power of advertising to promote images of healthy lifestyles and as a tool to educate the young?
  • What is the role of media literacy in developing awareness amongst children of advertising messages?
  • Does media convergence require a horizontal regulatory approach?
  • What are the roles and responsibilities of all stakeholders Â? parents, teachers, policy-makers, and industry - in addressing these challenges?
  • How do policy makers view present regulation and where do they see future policy in this area?
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 28, 2004

REMINDER: OneWorld / Staying Alive World AIDS Day 2004 Video / Audio Competition

OneWorld / Staying Alive World AIDS Day 2004 Competition

For a second year in a row, MTV and OneWorld are organising a global
competition in the run up to World AIDS Day, 1 December 2004. This
year's competition is supported by SONY (www.sony.com) who have
provided some great prizes for the winner and runner up in each
category. Two best audio entries will receive minidisk walkmans while
two best video entries will be awarded with a DVD Camcorder each.

The competition is for young people between 15 and 34 years of age to
submit audio or video public service announcements (PSAs) that convey
the messages of MTV's award winning HIV/AIDS awareness campaign,
Staying Alive (http://www.staying-alive.org) with this year's theme
focussing on women, girls and HIV/AIDS.

MTV and OneWorld share a commitment to the global fight against
HIV/AIDS and this unique collaboration aims to reach an audience at a
global and local level.

Winning PSAs in two categories (one audio and one video) will be
streamed on the Staying Alive site, made available to all 26 local
MTV web sites and will be featured on the OneWorld Radio and TV
websites as well as the UNAIDS World AIDS Day campaign site. The
winners will also receive the Staying Alive 2004 Award, an honour
given to an individual each year who makes an important contribution
for HIV/AIDS awareness.

For more information and to enter visit http://www.staying-alive.org
[English version http://eu.staying-alive.org/stayingalive/shells/h_home.jhtml ]

OneWorld / Staying Alive World AIDS Day 2004 Competition

If you're aged between 15 and 34 - and feel that you have a lot to
say about the impact of HIV/AIDS on women and girls using a
microphone or a camera - this is the perfect opportunity to show your
potential.  For a second year in a row, MTV and OneWorld are
organising a global competition in the run up to World AIDS Day, 1
December 2004.  The competition is for young people to submit audio
or video public service announcements (PSAs) that convey the messages
of MTV's award winning HIV/AIDS awareness campaign, Staying Alive
(http://www.staying-alive.org).   MTV and OneWorld share a commitment
to the global fight against HIV/AIDS and this unique collaboration
aims to reach an audience at a global and local level.

This year entrants can unleash their creativity by developing clips
on the theme of women, girls and HIV/AIDS.

Winning clips in two categories (one audio and one video) will be
streamed on the Staying Alive site, made available to all 26 local
MTV web sites and will be featured on the OneWorld Radio and TV
websites. The winners will also receive the Staying Alive 2004 Award,
an honour given to an individual each year who makes an important
contribution for HIV/AIDS awareness.
Deadline is 11th November 2004

For more information and submission please go to www.staying-alive.org

Cathy Phiri
Public Affairs
MTV Networks International
180 Oxford Street
London W1D 1DS
tel: +44 (0) 207 478 6134
fax: +44 (0) 207 478 6517
http://www.staying-alive.org


 
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

NEWS / RESEARCH: Computer games 'can help children learn'

Computer games 'can help children learn'

Lucy Ward, education correspondent
Wednesday October 27, 2004
The Guardian


The tomb-raiding exploits of Lara Croft or the adventures of the cuddly ogre Shrek can help children's social and educational development, according to researchers calling for computer games to be part of the school curriculum.

Far from being an obesity-inducing, violence-promoting threat to society, as they are often portrayed, the games being played in bedrooms across the country during half term can be used in the classroom to help children learn concepts such as critical appreciation of narrative structure or character development which they might otherwise study in a novel, say academics at London University's Institute of Education.

Research into games, conducted by the institute's Centre for the Study of Children, Youth and Media and partly funded by the Department for Trade and Industry, also suggests youngsters could develop their literacy skills by writing games programmes as well as studying existing ones.

Caroline Pelletier, who is managing the project, said: "Like all games, computer and video games entertain while promoting social development, and playing and talking about games is an important part of young people's lives.

"Game literacy is, as a way of investigating how games are means of expression and representation, just like writing or drawing."

Researchers, who presented their findings at a seminar in London last night, believe games deserve to be treated by schools with the same seriousness as books and films. Andrew Burn, the associate director of the children, youth and media centre, said: "Games are a cultural form that is just beginning to evolve and the evidence is they can be every bit as rich and complex and nuanced as a book or a film."

Parents and teachers should be reassured that games "deserve critical analysis in schools just as film, television and literature do", he added.

Public antagonism towards computer games is simply the latest manifestation of a long tradition of "fear of new media", according to Dr Burn. "It goes all the way from the invention of the printing press to horror comics in 1950s America."

The perception that computer games are predominantly violent and bloodthirsty - a view perpetuated by explicit links with games in some murder cases - is incorrect, the researchers say. Many involve imaginative role play, while in the biggest selling game of all time, The Sims, players construct virtual families. "You just put the characters together in a house and keep them happy," Dr Burn said. "People who don't know about games obviously have a distorted and reductive view of them."

As part of their continuing three-year project, academics worked with children at Charles Edward Brooke School in Lambeth, south London, using traditional games such as snakes and ladders as well as computer games to encourage the youngsters to consider the challenges and game principles lying beneath the stories involving Lara Croft and other anatomically unlikely characters.

The notion of computer games as a potential teaching tool was yesterday welcomed as worthy of further consideration by John Dunford, general secretary of the Secondary Heads Association.

"Potentially this has a lot to offer in making lessons interesting," Dr Dunford said. "As a maths teacher, I used games including darts to teach multiplication and subtraction - we didn't actually play, but we used the idea of points."

He did not play computer games himself, Dr Dunford admitted, "but I can see they use a logical thought process."

SOURCE: http://www.guardian.co.uk/uk_news/story/0,3604,1336750,00.html

_______________________________________________
 
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

NEWS: New child-friendly MDGs launch and youth writer competition (Ethiopia)

New child-friendly MDGs launch and youth writer competition

ADDIS ABABA, Ethiopia, 22 October 2004 Â? As part of the UN week celebration, UNICEF Representative, Bjorn Ljungqvist, today launched UNICEFÂ?s child-friendly version of the Millennium Development Goals (MDGs) and a young artist/writer competition promoting how Ethiopian youth can achieve the MDGs.

Â?If we are to meet the Millennium Development Goals here in Ethiopia, we must enlist the support and energy of this countryÂ?s greatest resource Â? its youth,Â? said Ljungqvist at a press conference Friday to mark the launch. Â?The young people of this country are an inspiration. We must harness their energy and vitality and actively support their efforts so that we can meet the goals by 2015.Â?

Each of the eight MDG goals in the booklet is translated into four local languages: Amharic, Orimifa, Tigrinya and Somali. Colourful illustrations by local artist Dereje Demissie capture the essence of each, giving it a truly Ethiopian flavour. UNICEF plans to distribute the booklets nationally through schools, Anti-AIDS clubs and other youth networks.

In addition, UNICEF is launching an artist/writer competition asking young people 30 and under to submit their work depicting how the youth of Ethiopia can achieve the MDGs. Artists and writers are free to express themselves however they feel appropriate. However, all participants must submit an application to UNICEF in writing, in either English or Amharic, on how their artworks relate to the MDGs and youth. Applications are available through the UNICEF Communication Section.

A first prize of 3,000 birr, a second prize of 2,000 birr and a third prize of 1,000 birr will be awarded to the artist that most effectively communicates their MDG messages through their paintings, sculptures or artwork. A similar award will be given to the best writer for their poetry, essay, short story or other written work.  

Â?Using youthful artists and writers is a simple and effective means of engaging young people,Â? said Ljungqvist. Â?Youth donÂ?t want to be told about the MDGs. They want to discover them and own them. These creative works will speak to them more effectively than any pamphlet or brochure. We hope these powerful and hopeful images will generate discussion and awareness among youth and inspire them to get involved in making the goals a reality here in Ethiopia.Â? 

UNICEF will accept submissions through 1 January 2005. All interested artists must fill-out an application form and submit their artworks by appointment only.

For more information, please contact:

Angela Walker, UNICEF Ethiopia, awalker@unicef.org

SOURCE: http://www.unicef.org/media/media_23859.html

_______________________________________________
 
Chris Schuepp
Young People's Media Network - Coordinator
c/o ecmc (European Centre for Media Competence)
Bergstrasse 8 / 10th floor
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 27, 2004

NEWS / RESEARCH: Old Familiar "Digital Divide" Still Shapes Media Landscape

Old Familiar "Digital Divide" Still Shapes Media Landscape

A new report series from Knowledge Networks/SRI finds that households with higher incomes or children are much more likely to own a range of media technologies, from PCs to high-speed Internet access to DVD players. By comparison, the "digital divide" between different ethnic and age groups is less severe, though still substantial in some cases.

Families earning over $50,000 per year are still more than twice as likely to have a PC (89% versus 41%) compared to those earning under $30,000. The higher-income homes are also five times more likely to have broadband Internet access (39% versus 8%) and more than twice as likely to have digital cable TV (27% versus 11%).

The presence of children almost doubles the likelihood that a home will have broadband (29% versus 16% of non-child households) and significantly increases its chances of having digital cable TV (22% v. 16%), a DVD player (71% vs. 47%), or a home computer (76% vs. 59%).

In a comparison of white, African American and Hispanic households, white families were more likely to have PCs and high-speed Internet, but ownership of DVD players was uniform, and African Americans were almost twice as likely to subscribe to digital cable as the other two groups.

David C. Tice, Vice President of Client Service at Knowledge Networks/SRI., says "Our findings suggest that the 'digital divide' will have an impact on the mainstreaming of today's emerging media technologies, as well as many that have yet to appear on the scene."

 

OneMinutesJr workshop starts in Iceland
 
20 young people from Iceland, Greenland, the Faroer Islands, Denmark, Sweden, Norway and Finland are meeting in Reykjavik to produce OneMinutesJr films on "youth participation and youth democracy". The films will be shown next week at the Nordic Council's Conference on Education and Youth Participation in Selfoss, Iceland.
The Scandinavian broadcasters RUV (Iceland), SVT (Sweden) and YLE (Finland) will produce a 25-minute documentary on the workshop that is to be shown on public TV later this year.
UNICEF Iceland website - www.unicef.is
OneMinutesJr website - www.theoneminutesjr.org
_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 14, 2004

COMMENTARY: Children's TV is more than kids' play - Steve Hewlett, The Guardian

Children's TV is more than kids' play

Steve Hewlett
Monday October 11, 2004
The Guardian


Children's television is a mega global business. Some of the multimillion-dollar numbers involved are enough to bring tears (of joy, that is) to the eyes of the most hardened City investor. So what are we to make of the news that ITV, Britain's premier commercial broadcaster, is considering selling its children's airtime to Nickelodeon?

On the face of it, Britain's most commercial broadcaster has failed to grasp the major commercial opportunities offered by one of the most lucrative areas of the television business. In reality, there are three interrelated factors behind its thoughts of selling - the broken-backed ownership of ITV pre-merger with the attendant role of the Network Centre, the profoundly unhelpful approach of the old regulator (the ITC) and the nature of the children's business itself.

To take the last first. Much children's TV is funded by merchandising and about 80% of the revenues are from off TV. In other words, ad revenue is nowhere near the most significant revenue stream associated with this type of programming. In effect, TV is the shop window for sales of branded goods - toys, pyjamas, paper plates, potties - you name it and I bet there's one with a Pokémon on it.

Broadcasters have responded to this in two main ways. Either they have used the value of their airtime - the shop window - to force down the price they pay producers for the programming or they have sought to play the whole game themselves by originating the programming and using their own airwaves as effectively as possible to create a market for the attendant merchandising. At one extreme, it is not unusual in the US for broadcasters to charge producers a fee and demand a share of their other revenues in exchange for broadcasting their children's programmes. At the other, there is the BBC, which has turned Teletubbies and Tweenies into global money-spinners. It has organised the use of its airwaves so its properties get the maximum and most effective exposure, especially at key times (such as the lead up to Christmas), making it the UK's most effective commercial kids player by far.

ITV, meanwhile, is stuck in the terrestrial space alone with no dedicated children's channel, still paying over the odds for programmes that go on to make other people lots of money and unable to grasp the whole value chain in the the way the BBC has. To ITV, children's programmes are loss-makers - the advertising revenue barely covers the cost - and the requirement to do them at all is part of what it regards as overburdensome regulatory obligations.

There are broadly two reasons for this - both historical and to some degree beyond ITV's control. First, the programmes ITV made were not owned by the network but by the then individual companies, such as Granada or Carlton. The network could be judged only in terms of ad revenue - it had no share in the ultimate value of the property beyond its immediate value to the ITV schedule.

Second, there is the role played by the then regulator - the ITC. The idea, which still underpins so much regulation, that commercial activity must always be separate from editorial content, was played out in the children's arena in the most ostrich-like fashion. Programmes were not allowed, for instance, if merchandise related to the characters was already in the shops. But these rules didn't apply to foreign acquisitions or the BBC. This amounted to a wilful failure to understand the dynamics of the marketplace and hobbled ITV.

In fairness, not all ITV's required kids' programmes can be regarded as big potential moneyspinners. General entertainment and factual shows featuring real kids (as opposed to merchandisable characters) may have extra value as formats internationally, but are not in the Power Rangers, Sponge Bob or Teletubbies league. Nevertheless the fact is that ITV has been unable to turn its children's block into the valuable asset it could have been, which might have sustained and nurtured ITV's considerable contribution to public service children's programming for the future.

But back to reality. ITV still sees its children's block through ad sales' eyes as a liability and has failed to establish a presence in the multichannel marketplace so beloved of many young viewers and as such is some way behind the pack. So maybe that's it - game over, bring on Nick or Disney? Shame though.

Steve.hewlett1@btinternet.com

SOURCE: http://media.guardian.co.uk/mediaguardian/story/0,7558,1324122,00.html

_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

ARTICLES: "We're not all obese, lazy, drug-taking hooligans."

By Lucy Wilkins - BBC News Online

"We're not all obese, lazy, drug-taking hooligans."

So said a child reporter from the Children's Express, fed up with negative reporting of children.

He had obviously been reading about "yobs", "thugs" and "monsters" in the newspapers.

Stories on anti-social behaviour orders, underage sex, violence, bullying and other topics seem to lump all teenagers into one unsavoury group.

Research by Mori, commissioned by Young People Now magazine, suggests that tabloid, broadsheets and local papers are too focused on negative stories of young people.

To improve the situation, the magazine, with the support of Education Secretary Charles Clarke, the National Youth Agency, the Youth Justice Board, the Children's Society, the UK Youth Parliament, YMCA and Nacro, has drafted a media code.

Minister for Children Margaret Hodge appeared briefly at the launch of the code on Tuesday before rushing off to discuss the role of the proposed commissioner for children.

She said one of the key roles of the commissioner should be to consider the portrayal of children in the media.

"They are completely fed up with the way they are portrayed," she said.

"We know that the contribution young people make to their communities is tremendous.

"Nine out of ten put something back into the community...so the idea that all young people are involved in anti-social behaviour is not true."

Gaining balance in coverage - the good with the bad - is one aspect the code wants to encourage in the media.

The Mori research studied 17 tabloid, broadsheet and local papers which ran a total of 603 "youth" related articles between 2 August and 8 August this year.

Negative articles accounted for 71% of the total, with 14% positive and 15% neutral.

Tabloid impact

The tabloids - the Sun, the Mirror, the Daily Mail, the Express and the Star - carried the most youth-related stories and their tone was far more negative, it said.

"Tabloid stories reach a larger number of people, so these stories may have a greater impact on public opinion," Mori said.

The broadsheet stories were more focused on parenting and education, but these also contained stereotypes and bias, it added.

By far the most popular topic for the papers was violence, crime or anti-social behaviour, with the tabloids carrying 35 stories, the broadsheets 26 and local papers 33.

Stories about achievements by young people ranked the lowest, with a total of 23 stories across the 17 papers.

Of the 26% of young people who admitted committing a crime, only 7% were involved with police, yet 33% of stories about young people focused on crime, the research found.

Other findings included that young people were only quoted in 8% of stories about themselves - an aspect the draft code wants to change by encouraging journalists to ask young people for their comment.

Seventeen-year-old Karen Sutherland made a comic sight amongst the gathered suited officials and media at the Westminster launch when she donned a bright orange wig and novelty glasses.

Pretending to be a pretentious reporter, she gave a report freely linking children to thugs and yobs.

Then seriously, removing her wig, she said: "The media do represent us unfairly and I do want to change that."

There are a certain proportion of heroes, and there are a certain proportion of villains, but most young people are ordinary.
Tom Wylie
National Youth Agency

She used the example that when the Scottish anti-social behaviour act was reported, it was usually followed by a story about young people doing something bad.

"But anti-social behaviour is not just about young people.

"When the Edinburgh Festival is on, there are a lot of adults being anti-social on the streets."

The National Youth Agency's chief executive officer Tom Wylie said: "There are a certain proportion of heroes, and there are a certain proportion of villains, but most young people are ordinary.

"But the papers don't do ordinary - they don't do it for the rest of the population and they don't do it for young people."

The draft includes recommending that the media should use terms such as yob, thug, monsters, evil and gang with care and not as a catch-all term to describe all young people in trouble with the law.

It also wants the media to recognise that publishing the names of young people under an anti-social behaviour order puts them and their family at risk.

Finally it reminds the media that at least three other press codes exist in relation to reporting about children: the Press Complaints Commission Code of Practice; the International Federation of Journalists' guidelines and principles for reporting on issues involving children; and Unicef's principles for ethical reporting on children.

_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 9, 2004

NEWS: China to have ratings system for online games

China to have ratings system for online games

SHANGHAI, China (AP) - China plans ratings systems for online games, books and movies to protect children from violence and sexual content, its latest effort to tighten controls on various media, reports said Friday. 

The system for censoring online games will be introduced by the end of this month and will come ahead of "any similar actions on books and movies,'' the state-run newspaper Shanghai Daily said, citing officials attending a conference in Shanghai. 

Online games will be divided into five categories: games suitable for all; those for junior high school students and older; those for high school students and older; those for 18-year-olds and older; and those for adults, it said, without elaborating. 

The ratings will be based on various factors such as horror, violence and sexual content. 

Games considered suitable for all would be known as "green'' games, the report said. 

"We plan to strongly promote 'green games' across the country and they may even become teaching aids in the future,'' the report cited Shao Youde, head of the China Youth Association for Network Development, as saying. 

The reports did not detail exactly how the ratings system will be enforced or when ratings for movies and books would take effect. China currently has no ratings system for movies. 

The online games ratings system has been accompanied by other efforts to control public access to the Internet, such as installation of surveillance cameras, filters and official registration in cyber cafes.  

Authorities in Shanghai and other cities have sought to bar children from such establishments by threatening to close any that allow access to children. 

Most of China's 14 million online gamers are aged under 25, according to state media reports. 

The number of players is expected to soar to almost 42 million by 2007. 

The domestic online games industry earned revenues totaling 1.32 billion yuan (US$160 million; euro 130 million) in 2003 and also contributed 15 billion yuan (US$1.8 billion; euro 1.5 billion) to other industries such as telecommunications and media, the reports said. 

Despite efforts to control content, online games revenues are expected to hit 9.3 billion yuan (US$1.1 billion; euro 930 million) by 2006, they said. - AP

SOURCE: http://biz.thestar.com.my/news/story.asp?file=/2004/10/8/business/20041008151432&sec=business

_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
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The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 6, 2004

NEWS: 'Big Brother' producer Endemol to stage "Eurovision-like" EU debate

'Big Brother' producer Endemol to stage "Eurovision-like" EU debate

The Dutch television production company Endemol, which launched the reality show trend with Big Brother, will organize a television debate about issues that will dominate the next European Union summit in December to bring the bloc closer to its citizens, Dutch European Affairs minister Atzo Nicolai announced Tuesday.

Endemol is discussing prospects for broadcasting the debate, to be held on the eve of the December 17 EU summit, in a handful of countries, Nicolai explained after an informal meeting with his EU counterparts on "Communicating Europe".

The debate will be "a kind of Eurovision" with a central debate with European politicians about the main issues that will be dealt with at the summit and will switch back to national television studios where the audience can vote on specific issues.

It is not clear which issues will be addressed in the debate, but Nicolai said that propsoects for Turkey's EU accession would almost certainly be on the agenda.

The Netherlands and the European Commission will jointly carry the costs of the debate but it is not clear what the total will be.

At the December summit, EU leaders are to decide whether or not to open accession negotiations with Turkey.

In a widely leaked report that is to be presented Wednesday the European Commission is expected to recommend that Turkey is ready to begin entry talks while warning there is a long road ahead.

 
_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email:
cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

NEWS: Pinocchio speaks Swahili

Pinocchio Speaks Swahili

Inter Press Service (Johannesburg)

Posted to the web September 21, 2004

By Stefania Milan and Samuele Gabbio  / Rome

The open-air stage of the Globe Theatre is surrounded by spellbound children: Pinocchio, the famous puppet created by the Italian writer Carlo Collodi, has become black.

Twenty children from Nairobi, Kenya, aged 11 to 17 jump from the street to the stage to perform a version of the story of the lying wooden puppet famous for its long nose.

When the music stops, children and adults from the audience invade the stage. "I liked it because they danced a lot," says four-year-old Maria Elena.

Her six-year-old brother Carlo Agostino is showing his Pinocchio book to a group of Kenyan children. They seem to understand each other despite the fact that he speaks Italian and they speak Swahili.

The 20 kids playing on the stage have been rescued from the violent and dangerous street life of Nairobi, and have been taught to act on stage, after being socially rehabilitated during the first part of the project.

They are from around 300,000 street children living in Kenya, more than 60,000 of them in capital Nairobi, the United Nations Children's Fund (Unicef) reports.

The number is increasing 10 percent a year, according to the African Network for the Prevention and Protection Against Child Abuse and Neglect (ANPPCAN).

They are sometimes called "chokora" (garbage). They cannot afford to go to school and are often victims of violence. Many take on hazardous labour. Some are second or third generation street children.

"Lots of things changed in my life with the theatre. I was helped to meet my parents and go back home," says 17-year-old Nahason Mbugua.

"Before I did not use to go to school, but stay in the streets and sniff glue," Nahason says. "Now we study from Monday to Friday, and perform during the weekend."

Thirteen-year-old Onesmus Kamau says "theatre helped us to make friendship and learn to come together without violence."

Most of the young actors come from the streets of Dagoretti, one of 20 city slums that are home to about 250,000 people.

We involved the whole community in the project," says project manager John Muiruri. "We work in partnership with people, on the spot. People have a lot of resources and they must be able to address the problem of street children in their community."

Most street children abandoned their families, he says. "We help them to find their relatives. Then we make partnerships with schools and communities to open some opportunities for them."

The project is part of the Dagoretti Children in Need programme promoted by the Kenyan section of the African Medical and Research Foundation (AMREF), a Nairobi-based non-governmental organisation promoting health services in Africa.

'Black Pinocchio' is pretty different from the original version of the tale. It has been rewritten by young actors with the help of Marco Baliani, an Italian actor who volunteered to direct the theatrical-dance production.

The Italian background turns into an African contest: in the Land of Toys - a kind of children theme park where Pinocchio goes instead of going to school - children can play football all day long, with real football shoes.

"Thanks to this experience, now they know that they are people with duties and rights," Muiruri says. The performance ends with the former puppets become children with flesh and blood saying their names and showing their new passports.

The music stops and the theatre lights switch off. It is time to go back to Nairobi.

SOURCE: http://allafrica.com/stories/200409210020.html

_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
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The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

NEWS: 'Healthy' advert for high-sugar cereal receives frosty response

FOOD giant KelloggÂ?s has been ordered to change the advertising for its top-selling Frosties breakfast cereal after the product was branded "high in sugar".

The Advertising Standards Authority (ASA) launched an investigation after a complaint about a football-themed commercial for Frosties that included the slogan "train hard, eat right and earn your stripes".

The watchdog studied information supplied by KelloggÂ?s and found that a 30g bowl of Frosties with 125ml of milk contained more sugar than a jam doughnut, a custard tart or a flapjack.

It ruled that the commercialÂ?s use of the claim "eat right" misleadingly implied the product was healthy when the sugar content - 12g per 30g serving - suggested otherwise.

KelloggÂ?s was told not to include the claim in future adverts for Frosties.

The complaint, from a member of the public, centred on a cinema commercial for Frosties that showed young boys dribbling a football through the streets of Rio de Janeiro. The animated character Tony the Tiger appears in the next scene carrying a packet of Frosties and says: "Not bad ... but we can do better than that." A voice-over then adds: "Train hard, eat right and earn your stripes."

KelloggÂ?s said the "train hard, eat right and earn you stripes" slogan was based on the rationale that "everyone could improve their sporting abilities through practising hard and eating a healthy, balanced diet".

It also pointed out that the worst option for children was to miss breakfast altogether.

The watchdog said KelloggÂ?s had shown other childrenÂ?s cereals were similarly high in sugar to Frosties. However, it ruled that the claim "eat right" in a commercial that depicted children playing football "implied the product was healthy".

KelloggÂ?s has since launched a reduced-sugar version of Frosties in response to "changing consumer tastes". The new product contains 7.5g of sugar per 30g serving.
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email:
cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 5, 2004

NEWS: Unicef España se asoma a la Red con un portal para los jóvenes

Unicef España se asoma a la Red con un portal para los jóvenes

El Comité de Unicef en España ha puesto en marcha hoy el portal
www.enredate.org dentro de su programa Educación para el Desarrollo, dirigido a los jóvenes y que cuenta con foros de discusión, encuestas y artículos redactados por periodistas noveles.

Unicef informa en una nota de que ha creado la figura de los "cibercorresponsales", es decir, "periodistas" jóvenes que podrán publicar sus trabajos en la página web. La página de internet pretende ayudar a los jóvenes a comprender la compleja realidad mundial, instar a la reflexión y lograr su participación, según Unicef.

El portal ofrece reportajes, artículos, noticias, juegos educativos, postales solidarias y la recopilación de los Días Internacionales de Naciones Unidas. El lanzamiento de la página coincide con el Día Mundial de los Profesores que se celebra mañana y reconoce la labor que llevan a cabo maestros en todo el mundo que deben ejercer rodeados de "violencia en las aulas, conflictos armados y limitados recursos humanos y materiales".

SOURCE:
http://abc.es/abc/pg041004/actualidad/tecnologia/internet/200410/04/unicef.asp
 
ABC (Spain) - The Spanish Committee for UNICEF is today launching a new website aimed at young people, "www.enredate.org", as part of its Education for Development programme. It will have discussion fora, and articles written by young people. A UNICEF release says the idea is to try to help children understand the complexities of the global reality, and to stimulate thought and participation.
___________________________________
Chris Schuepp
Young People's Media Network
Coordinator

c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany

Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email:
cschuepp@unicef.org
URL: 
www.unicef.org/magic
Mailing list:
http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

October 4, 2004

RESEARCH: 'UK Children Go Online: Surveying the experiences of young people and their parents'

'UK Children Go Online: Surveying the experiences of young people and their parents' 

SOURCE: http://personal.lse.ac.uk/bober/PressReleaseJuly04.pdf

FULL REPORT: http://personal.lse.ac.uk/bober/UKCGOsurveyreport.pdf also available through www.unicef.org/magic

EXECUTIVE SUMMARY: http://personal.lse.ac.uk/bober/UKCGOsurveyexec.pdf

Parents considerably underestimate the risks their children are experiencing online, according to new research from the London School of Economics and Political Science published today (Wednesday 21 July).

The survey UK Children Go Online presents findings from a national, in-home, face to face survey of 1,511 young people aged 9-19 and a written questionnaire to 906 of their parents. Funded by an Economic and Social Research Council grant under the e-Society Programme, it found that among 9-19 year olds who go online at least once a week:

�� 57 per cent have come into contact with pornography online (compared with 16 per cent of parents who say their children have seen porn online)

�� 46 per cent claim to have given out personal information (5 per cent of parents realise this)

�� A third have received unwanted sexual or nasty comments (though only about 1 in 20 parents appear aware of this)

Sonia Livingstone, Professor of Social Psychology at LSE, said: Â?Parents need to be more aware of the risks their children are facing Â? especially as 8 per cent of young users who go online at least once a week say they have met face to face with someone they first met on the internet, 40 per cent say they have pretended about some aspect of themselves online, and 10 per cent say they seek out online porn on purpose.

Â?However, simply restricting childrenÂ?s internet access would deny them many of the benefits. Children are using the internet for a growing diversity of activities. Around 90 per cent use the internet for homework, 72 per cent for email and 70 per cent for games. Further, 55 per cent of 12-19 year old daily and weekly users have visited political or civic sites, and 25 per cent have sought personal advice online.Â?

She warned, however, that benefits are not equally shared, indicating a new digital divide in quality of use (as well as quality of access). Some children are not yet getting the most from the internet:

�� half of weekly and daily users visited fewer than 5 sites in the previous week

�� 30 per cent of pupils have received no guidance from school on using the internet

�� those who go online less experience fewer risks but also fewer benefits

Â?It is for others to make policy recommendations, but the survey does highlight the need to raise awareness through information campaigns to parents as well as children, and for parents and schools to talk more with children about their online experiences while also respecting childrenÂ?s internet privacyÂ?, Professor Livingstone said.

John Carr, Internet Adviser to the childrenÂ?s charity NCH who also acts as an adviser to the UK Children Go Online survey, said: Â?This is a milestone study. Its size, its scope and its authorship give it a unique authority. It confirms some things that we already knew or suspected, and it provides many rich details which greatly expand our knowledge of children's use of the internet. The gap between what children are actually doing and what their parents think they are doing is a lot larger than many people would have imagined. It is a gap we must try to close.Â?

Stephen Carrick-Davies, CEO of the childrenÂ?s and internet charity Childnet International, a co-funder of the survey, said: 'This is the largest body of academic research on children's use of technology ever to happen in the UK. It is an enormous achievement to get children to reveal their thoughts, fears and preferences honestly, in a way that it has only been possible to do anecdotally before. The report demonstrates the urgent need for more internet literacy within education since too many young people do not apply critical thinking skills to online content. It also shows that while awareness of risks is now high among parents, there still remains a lot of confusion about what to do about the risks.

Parents need more practical advice and guidance in getting the most out of the internet.'

ENDS

Notes for Editors:

�� The research was funded by an Economic and Social Research Council grant under the �e-Society� Programme, with co-funding from AOL, Childnet International, Citizens Online, the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC). The responsibilities of the BSC and the ITC have been assumed by Ofcom, the independent regulator and competition authority for the UK's communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

�� e-Society is the largest ever academic research programme to look at the impact of digital technologies on our society and institutions. For more information, see www.london.edu/e-society.

�� Children�s access to the internet has grown rapidly � nearly all have access now, but social class still divides children in terms of location and quality of access.

Among UK 9-19 year olds:

74 per cent have access to the internet at home

98 per cent have access somewhere

24 per cent have broadband at home

19 per cent have the internet in their bedroom

24 per cent rely on school as main source of internet access

�� For further details on the UK Children Go Online survey and results, or to request an executive summary or full survey report (PDF), contact Dr. Magdalena Bober (m.bober@lse.ac.uk or 020 7955 6005). The report and summary will be available online from Wednesday 21 July at www.children-go-on-online.net.

_______________________________________________

 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

OPPORTUNITIES / FUNDING: Funding for work with deaf children in developing countries

Round 3 of the International Deaf Children's Society Small Grants
Programme (SGP) opens today, 1 October.

SGP offers grants of up to £10,000 for projects that offer measurable
and sustainable improvements to the individual lives of deaf children
and their families. This could be either by piloting new services or
improving existing services in the area of health and education or by
promoting the empowerment and participation of deaf children and
their families. Examples of eligible projects might include anything
from sign language training for teachers to the establishment of a
parent network or a deaf youth club.

If your organisation is registered in one of the SGP eligible
countries and you think that you might have an idea for an eligible
project, then you might want to apply.

Information about SGP eligibility criteria and details about how to
apply can be found on the SGP section of our website,
http://www.idcs.info/sgp

Applications are only accepted if they are in the SGP concept note
format and they must be submitted before 30 November. The guidelines
and format for the concept note are available to download at
http://www.idcs.info/sgp/useful_documents/index.html

If you have problems accessing the internet or downloading the
documents, please send me your contact details at the address below
and I will send you all the information that you require by e-mail,
fax or post.

The deadline for concept note submissions will be 30 November 2004
and we would expect projects to start in March 2005. If you have any
further questions about SGP please contact me at the address below.

Please feel free to forward this e-mail to any organisations or
colleagues that you feel would be interested in this opportunity.
Round 4 of SGP will open in May 2005.

Kind regards,

Kirsty

KIRSTY WILSON
International Development Assistant
The International Deaf Children's Society
15 Dufferin Street, London EC1Y 8UR
direct line +44 (0)20 7549 0451 (v/t) e-mail kirsty.wilson@idcs.info
switchboard + 44 (0)20 7490 8656 (v/t) fax + 44 (0)20 7251 5020
http://www.idcs.info

IDCS is the international wing of the National Deaf Children's
Society (NDCS). A UK Charity founded in 1944. Registered Charity No
1016532.

In April 2004, IDCS launched its brand new website, featuring THE
DIRECTORY, a database of useful organisations worldwide. Make sure
your organisation is included, link to the online form:
http://www.idcs.info/thedirectory

October 3, 2004

It's the kids killing time

Many parents are unaware of the level of violence in the games their children play, writes Steve Meacham.
It's an horrific symbol of what constitutes children's play in the modern era, says Dr Cathrine Neilsen-Hewett. "I've seen five-year-old children who can sit at a computer console and quite skilfully and easily decapitate a human being." last year (on Anderson's website). Minerva Psichiatrica

Neilsen-Hewett, a lecturer in child development at Macquarie University, is commenting about a Newspoll survey to be published this week, which shows that Australian parents, like their overseas counterparts, are becoming increasingly concerned about the rising level of violence in children's toys and computer games.

The poll, the first of its kind specifically aimed at Australian parents of children under the age of nine, was commissioned by the British-based educational toy retailer Early Learning Centre. It found that 57.1 per cent of parents questioned believed their children demonstrated aggressive behaviour after playing with violent toys.

But what Neilsen-Hewett found most worrying about the poll was the 36 per cent of parents who weren't concerned about the violent games. "That's very disturbing. All the research clearly shows that these violent games do have an effect on child behaviour. For example, children who play them tend to be less caring, less helpful towards their parents. They also tend to have a low frustration tolerance - in other words, a lack of patience because in the games they play they get immediate gratification. That is translated into children's real-life behaviour."

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According to Neilsen-Hewett, parents who fail to recognise the problem do so for two reasons. "Either they are not aware of the negative effect that such games can have on child behaviour, or they're not aware of the level of violence involved in the games. It's not that parents don't care. Often it is simply because they do not know the facts."

A leading expert in this field is Professor Craig Anderson of Iowa State University. Parents wishing to review the evidence of the link between violent games and aggressive behaviour can read the article he and his colleague, Nicholas Carnagey, wrote for

In it, they document recent research showing the correlation between viewing violent television and aggression "is greater than the correlations of being exposed to asbestos and contracting laryngeal cancer, consuming calcium and increased bone mass, or wearing a condom and not contacting HIV".

If that's true of violent TV, they argue, how much more potent is the relationship between violent games - given that watching TV is a passive entertainment, whereas a computer game involves participation? Yet there has been relatively little research done.

One of the problems is that the video-game industry has grown into a multibillion-dollar business. Another is the fact that violence sells. In the early 1990s, Sega and Nintendo released home-console versions of the popular arcade game Mortal Kombat. Nintendo sanitised its version, "removing the most graphically violent features, depictions of blood and the worst of the fatal moves". Sega released an uncensored version - and outsold their rivals "three to one".

Most parents, argue the Iowa academics, don't realise we are living in "the third era of the computer game". First came "the Atari era, 1977-85" where there was little violence. Then came "the Nintendo era, 1985-95" in which the violence in the games rapidly increased as manufacturers recognised violent games sold well.

The third era is dominated by the Sony PlayStation. The problem isn't just the level of violence in the games, but the more realistic depictions of it coupled with the longer time children spend playing them.

In Australia, says Neilsen-Hewett, parents associate video violence with amusement arcades. Not so. The games children play at home - on their computers, TVs or hand-held devices - are often as bad. And don't think for a minute that only older children are seduced by computer games - the average time an Australian boy of 7-9 spends playing computer games is about 13 hours a week, compared with five hours a week for girls of the same age.

According to Carnagey and Anderson, "there is a large discrepancy between what the video game industry considers violent as compared with the public".

The disagreements don't end there. Beverly Jenkin, head of the Interactive Entertainment Association of Australia, which represents the computer video game industry, says "no validated, appropriate research to date" has established a definite link between computer games and increased aggressive behaviour in children.

"I am a parent myself and I think it is very important that parents take an active interest in all aspects of their child's development."

Unlike the US or Britain, Australia has a mandatory rating system for video games through the Office of Film and Literature Classification. "Seventy-five per cent of games that are classified in Australia are rated G or PG, despite the fact that 70 per cent of video game players are over 18."

Associate professor Jeff Brand of Bond University agrees that enough research has been done into the use of computer games by children, arguing Anderson's research is inappropriate because it involves university students in a laboratory setting.

The most authoritative research involving Australian players, says Brand, indicated most people found such games "provided a positive experience of entertainment and fun". The key question, says Brand, should be directed at parents: do you know what games your children are playing?

Mike Lewis, the chief executive of Early Learning Centre in Australia, says he commissioned the Newspoll, because "we wanted to check whether some of the assumptions on which we built the business 30 years ago in England were still true of Australia."

Lewis employed Neilsen-Hewett to interpret the findings of the poll. She says there is a substantial difference between how children are affected by computer games and toy weaponry (such as replica guns and swords) and TV and movies, which are monitored by professional adults - albeit in a TV studio or a film licensing board.

"Games do have ratings in terms of age suitability," Neilsen-Hewitt admits, but parents tend to confuse technical ability with emotional maturity. "They say, 'My child is clever. My child can cope with a game pitched at an older age group.' They see it as a question of skill level rather than the appropriateness of the material. There has not been the same attention to educating parents about video games as there has been with other forms of entertainment media."

And Neilsen-Hewett says anecdotal evidence at least indicates "children who have older siblings are introduced to violent games and toys at a younger age. In any household, entertainment is governed by the older child."

Nor is the problem of violent influences confined to computer games. According to Neilsen-Hewett, such "traditional" toys as guns and swords have a similar effect. "Research shows that replica weapons stimulate children to play more aggressively."

The result, she says, is an increasing desensitisation to violence, manifested most obviously in the playground "bystander syndrome", where children will allow peers to bully other children without intervening, or telling their teacher. Yes, she admits, children will play cowboys and Indians anyway, but "when they make the weapons for themselves, by pointing a finger or using blocks, it results in less stressful behaviour".

Why? Well, the younger the child, the more difficulty he/she has in differentiating between fiction and reality. "An adult will play a game for pleasure, as an escape from tension, as a break from work, and walk away and say, 'This wouldn't be appropriate behaviour in my real life'. A young child cannot make that distinction."

October 2, 2004

TRAINING: Latin American Students to be Trained in Producing HIV/AIDS Prevention Messages

Public schools in Argentina will participate in a series of 20 workshops on HIV/AIDS and communication as part of the project Â?Youth, Communication and HIV/AIDS Prevention,Â? directed by the NGO Â?Other Voices: Communication for DemocracyÂ?, located in Buenos Aires.

The project forms part of the larger programme Young Media Space that in addition to developing the workshops in the schools will be using its web site and Internet to give the project a regional impact. Casa de la Juventud in Sucre, Bolivia; OCIC-SIGNIS in La Paz, Bolivia; Agencia de Notícias dos Direitos da Infancia in Brasilia, Brazil; and Huancayo in Peru are potential partners for extending the project´s regional reach; each of these NGOs have their own extensive communication networks in Latin America.

The training materials used for the workshops will be located on the projectÂ?s web site (www.lasotrasvoces.com.ar), and will be available to any school and NGO in Spanish-speaking regions with an interest in HIV/AIDS issues. The programme directors hope to translate the materials into Portuguese in the future.

Â?ICT promotes access to comprehensive and reliable youth-friendly information in quest of behavioural changes. Furthermore, it will seek to encourage a spirit of analysis on the part of the youth involved on how to use ICT more actively in the fight against HIV/AIDS and turn these recommendations into concrete preventive actions,Â? said Silvia Bacher, President of Other Voices: Communication for Democracy. Â?We consider that media can help to fight against this problem.Â?

As part of the larger programme Young Media Space, students have broadcasted their own community prevention productions and analyzed the existing media prevention campaigns on HIV/AIDS issues. Â?Youth, Communication and HIV/AIDS PreventionÂ? will build on the success of these prior experiences in the development of the training materials and workshops.

Students who participate in the workshops will produce materials on HIV/AIDS that will be distributed through local media channels, schools and NGOs.

After the workshops have been completed and analyzed, a handbook including the best practices and lessons learned will be produced and disseminated regionally through public schools and NGO networks.

The project is being financed through UNESCOÂ?s Regional Communication and Information Office for Latin America in Quito and the Caribbean and in the framework of the activities of the INFOYOUTH Programme.
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email:
cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
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October 1, 2004

 
(AGI) - Milan, Sep. 30 - Mobile phones, internet and satellite user numbers are up among younger users aged between 5 and 13. Time spent on books is level on par with an average of 2 books a year. The figures are art f a research carried out by Doxa-Junior 2004, presented by Disney and Doxa analysing behaviour and exposure to media as well as consumer habits among children aged 5 to 13. According to the study 29 pct of the sample owns and uses a cell phone, up 2 pct on 2003. Broken down according to subgroups incidence increases in children aged between 12 and 13, an age at which 76 pct of the sample owns and uses one, a percentage close to that of adults. New technologies have also affected spare time behavioural patterns. 30 pct of children's spare time is spent in front of a computer, hence on average of 2 hours per day, ahead of TV. Broadcasting side, satellite channels are more and more familiar to children, with two thirds of the sample being able to recall the name of at least one satellite provider. PC use is also constantly on the rise: 63 pct of the sample has a PC at home, and 56 pct use one regularly. 39 pct has an internet connection. Book reading habits are stable with most children reading no more than 2 books per annum. 64 pct has read at least one in twelve months. A mere one out of four reads on a regular basis. Preferences range between adventure, fairy tale and comic books. Favourite weekly publications feature Mickey Mouse (1 man readers) followed by the radio times, Cioe' and Il Giornalino. (AGI) -
 
_______________________________________________
 
Chris Schuepp
Young People's Media Network
Coordinator
 
c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany
 
Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
 
The YPMN is supported by UNICEF and hosted by the ECMC.
 
The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________

news: An exhibition of 14 young photographers to open in Warsaw on Monday

SOURCE: http://www.osce.org/news/show_news.php?ut=3&id=4410

An exhibition of 14 young photographers to open in Warsaw on Monday

WARSAW, 1 October 2004 - A photo exhibition called Â?Europe in 2004: Democracy and Human RightsÂ? will open in Warsaw on Monday, 4 October, in conjunction with the start of the OSCE's Human Dimension Implementation Meeting, Europe's largest human rights and democratization conference.

    Fourteen young photographers, including three from Poland, will exhibit photographs related to democracy and human rights. The photographs are the result of a leadership/ photojournalism workshop organized by the renowned photo agency VII in Paris and the non-governmental organization Altemus.
    Â?Photojournalists play a critical role in building the open society and independent media necessary for democracy,Â? says Gary Knight, a member of the VII photo agency, in an introduction to the exhibition.
    Â?By documenting human rights and democratization issues, photographers raise public awareness, create the impetus for change, and fight injustice,Â? adds Christine Medycky, Director of Altemus. Â?The need for such independent witnesses is especially important in new democracies where the chaos of the transition has led to xenophobia, intolerance, marginalization, corruption, and violence.Â?
    The photographers, who come from Central and Eastern Europe, South-Eastern Europe, the Baltic countries, the Newly Independent States, and Turkey, include: Andrej Balco, Raul Stef Boldog, Jan Brykczyniski, Tivadar Domaniczky, Balazs Gardi, Manca Juvan, Ferdi Limani, Justyna Mielnikiewicz, Rafal Milach, Mustaffa Ozunal, Domen Pal, Janis Pipars, Agnieszka Rayss, and Filip Singer.
    The exhibition will get under way on Monday, 4 October, at 18:00 at the Hotel Victoria, ul. Krolewska 11, and will run until 15 October.

For further information, please contact:
Urdur Gunnarsdottir
ODIHR Spokesperson, Press and Public Information Adviser
Public Affairs Unit
OSCE Office for Democratic Institutions and Human Rights


Aleje Ujazdowskie 19
00-557, Warsaw
Poland
Tel.:+48 22 520 06 00 ext. 4162
Fax:+48 22 520 06 05
E-mail: Urdur.Gunnarsdottir@odihr.pl  






_______________________________________________

Chris Schuepp
Young People's Media Network
Coordinator

c/o ecmc
European Centre for Media Competence
Bergstrasse 8
D-45770 Marl
Germany

Tel: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12 125 125 21981
Email: cschuepp@unicef.org
URL:  www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles and websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
____________________________________________